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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
Curated by With Intent
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3 ways your B2B marketing should be about people | With Intent

3 ways your B2B marketing should be about people | With Intent | Consumer Engagement Marketing | Scoop.it
With Intent's insight:

It seems there are as many B2B Marketing systems as there are businesses. Even when only looking at significant players delivering credible results, the options are bewildering. The increase in content marketing and online lead generation services that are available has increased the complexity of the landscape. There are many excellent solutions available, but the boom in B2B Marketing, particularly online, has resulted in some loss of perspective. Companies relying on data-crunching lead generation services are often failing to see that the forest is made up of trees, (yes that’s deliberate) and forgetting…

 

People make decisions.

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Analay Malamala's comment, August 21, 2013 5:06 AM
good insight Ksenia - I think that you make some very valuable points about companies establishing their market segments as this enables business to attract buyers within their target market. It is true what you say that "brands live in the minds of consumers". I can name a brand that is living in my head at the moment and that is Samsung. To add to your insights as well I think that brands still need to learn how to engage with their consumers on a basis where consumers are well informed about the recent changes in technology etc,as this is always a game changer I believe - say a mobile phone, Iphones have the "find my iphone" app whereas Samsung has "track me?" I have been a recent Samsung galaxy s2 user, unfortunately lost my phone and was not aware of this feature, anyways, your points are very interesting, this article was interesting too. Great insight
samuel slaughter's comment, August 21, 2013 7:11 PM
i can relate to the idea that the increased use of online media has led to a loss of perspective as only 10% of communication, is made up of the words themselves. If advertisers fail to properly communicate a brands values and ideas it will lead to a lack of understanding and in turn the failure of a brand as it failed to connect with its target market
Michael's comment, August 21, 2013 8:41 PM
You had some great insight on this article and I think the 'Companies dont make decisions, the people within companies do' sums it up nicely. And I also think that companies need to realise that often decision making can come down to just one person so they need to be wary of this and understand the advantages/disadvantages of going through just one person on a potentially large decision.
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Five Effective Live Engagement Campaigns | With Intent

Five Effective Live Engagement Campaigns | With Intent | Consumer Engagement Marketing | Scoop.it

These campaigns are good examples of some of the basics of successful live engagement marketing:

1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution

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May Elizbeth 's curator insight, August 21, 2013 10:28 PM

Live engagement marketing is one of the most effective marketing for attracting a large group of audience in this day and age (Digital World) especially when its unique, creative, innovative and fun! 

Rachel Bom Choi's comment, August 22, 2013 1:58 AM
@May Elizbeth. This article helped me to understand effective live engagement in five basic exmaples: 1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution
Donnnab's comment, August 22, 2013 3:54 AM
Very short and easy to understand Live engagement marketing five basic example! .Good one May!
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7 Things to Remember When Developing a Brand | With Intent

7 Things to Remember When Developing a Brand | With Intent | Consumer Engagement Marketing | Scoop.it

These guidelines are intended to provide a simplified brand development process and check list. By ensuring that you follow these basics, you can avoid spending resources on tactics that don’t deliver ROI without getting too bogged-down or overwhelmed by the branding process.

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What is (are) Impressions? | With Intent

What is (are) Impressions? | With Intent | Consumer Engagement Marketing | Scoop.it

At With Intent, we take advantage of the uniquely measurable aspects of social media, and live and interactive marketing to go a step further. We call our key metric “Quality Engagements”. For every campaign or program, we begin by determining specific and measurable objectives. These could be awareness, sales, loyalty, consideration, etc. We then identify how the target consumer is motivated to act in ways that contribute to those objectives. A typical “Quality Engagement” will have between two and five components or actions, each of which must be fulfilled in order for the consumer interaction to count as a “Quality Engagement”.

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