Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Rescooped by With Intent from Pervasive Entertainment Times
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New Directions for Documentary: Interactive and Cross-Platform Productions

Interactive media have long offered creative avenues for makers of non-fiction narrative, but few offerings have so far struck a chord with viewers. Julia Scott-Stevenson discusses an emerging field with key producers and commissioners.

Via Gary Hayes
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Cool Infographics - Blog - Social Media Brandsphere

Cool Infographics - Blog - Social Media Brandsphere | Consumer Engagement Marketing | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers.

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Rescooped by With Intent from Transmedia: Storytelling for the Digital Age
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What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models

What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models | Consumer Engagement Marketing | Scoop.it
What I’m suggesting is that revenue modeling, business planning, product scalability, what have you, are no longer solely in the domain of the media, network or studio stakeholders... It’s our domain as creators.

 

[Gunther Sonnenfeld argues the need for new business models in Transmedia Storytelling.]


Via The Digital Rocking Chair
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Transmedia Audio Storytelling Haunts Brooklyn Bridge with Broadcastr | The New York Observer | Pervasive Entertainment Times | Scoop.it

Transmedia Audio Storytelling Haunts Brooklyn Bridge with Broadcastr | The New York Observer | Pervasive Entertainment Times | Scoop.it | Consumer Engagement Marketing | Scoop.it
Reality is boring. Augmented reality, however, is accompanied by “exclusive audio excerpts from Pulitzer Prize-winner David McCullough’s acclaimed audiobook, The Great Bridge.” In augmented reality, the usual meditative stroll across the Brooklyn...

Via Erik Jager
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Transmedia missionaris: Henry Jenkins

Henry Jenkins is the director, Comparative Media Studies Program at MIT. In this viral-info-snack he discusses the power of media in a 21 century trans-media...
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CHAFIE CREATIVE GROUP UNVEILS IMMERSEDITION, THE FIRST EVER CONSUMER, TRANSMEDIA EBOOK APP FOR FICTION

CHAFIE CREATIVE GROUP UNVEILS IMMERSEDITION, THE FIRST EVER CONSUMER, TRANSMEDIA EBOOK APP FOR FICTION | Consumer Engagement Marketing | Scoop.it
The Survivors Series Authored By Amanda Havard Used As Pilot Novel...
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Rescooped by With Intent from Transmedia: Storytelling for the Digital Age
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Transmedia-Marketing

Comprehensive look at transmedia storytelling, marketing and branding in action.

Via The Digital Rocking Chair
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Open Storyworlds for Brand Marketing - slideshare DIY Days from @zenfilms

The potential of transmedia storytelling to create outstanding brand experiences.

Transmedia storytelling offers:• Engagement opportunities matched to a range of consumers (expressive, competitive, explorative, collaborative)• Joined-up thinking – Brand narrative – Campaign narrative – Participation strategy – Content strategy – Media strategy (paid, earned, owned)


Via Gary Hayes
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5 Ways Advertising Is Changing in a World of Non-Linear Media

5 Ways Advertising Is Changing in a World of Non-Linear Media | Consumer Engagement Marketing | Scoop.it
When it comes to how we consume media, we no longer live in a “linear” world. Here are five key ways advertisers and brands are changing it up.
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