Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Using Storytelling to Ignite Word-of-Mouth Marketing

Using Storytelling to Ignite Word-of-Mouth Marketing | Consumer Engagement Marketing | Scoop.it

Storytelling is by far the most underrated skill when it comes to business...The greatest change in the post-advertising age is that conversations have become media. A brand must not only create great content but also help foster positive conversations.

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CHAFIE CREATIVE GROUP UNVEILS IMMERSEDITION, THE FIRST EVER CONSUMER, TRANSMEDIA EBOOK APP FOR FICTION

CHAFIE CREATIVE GROUP UNVEILS IMMERSEDITION, THE FIRST EVER CONSUMER, TRANSMEDIA EBOOK APP FOR FICTION | Consumer Engagement Marketing | Scoop.it
The Survivors Series Authored By Amanda Havard Used As Pilot Novel...
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Rescooped by With Intent from Transmedia: Storytelling for the Digital Age
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Transmedia-Marketing

Comprehensive look at transmedia storytelling, marketing and branding in action.

Via The Digital Rocking Chair
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Rescooped by With Intent from Pervasive Entertainment Times
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New Directions for Documentary: Interactive and Cross-Platform Productions

Interactive media have long offered creative avenues for makers of non-fiction narrative, but few offerings have so far struck a chord with viewers. Julia Scott-Stevenson discusses an emerging field with key producers and commissioners.

Via Gary Hayes
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Rescooped by With Intent from Pervasive Entertainment Times
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Impressive iPad manipulation | The technology of storytelling: Joe Sabia on TED.com

Impressive iPad manipulation | The technology of storytelling: Joe Sabia on TED.com | Consumer Engagement Marketing | Scoop.it

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.


Via Gary Hayes
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Open Storyworlds for Brand Marketing - slideshare DIY Days from @zenfilms

The potential of transmedia storytelling to create outstanding brand experiences.

Transmedia storytelling offers:• Engagement opportunities matched to a range of consumers (expressive, competitive, explorative, collaborative)• Joined-up thinking – Brand narrative – Campaign narrative – Participation strategy – Content strategy – Media strategy (paid, earned, owned)


Via Gary Hayes
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