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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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How Google's "Search Plus Your World" Should Change Your Social Media Strategy

How Google's "Search Plus Your World" Should Change Your Social Media Strategy | Consumer Engagement Marketing | Scoop.it
A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too.

Via Ken Horst
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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
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Social Marketing Compass by Brian Solis and JESS3 | Flickr - Photo Sharing!

Social Marketing Compass by Brian Solis and JESS3 | Flickr - Photo Sharing! | Consumer Engagement Marketing | Scoop.it
As included in the new book Engage! OR get the poster here.
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Foursquare Checkins Reveal Holiday Travel Patterns [INFOGRAPHIC]

Foursquare Checkins Reveal Holiday Travel Patterns [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Foursquare has posted a graphic showing checkin data related to travel over the last year.
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Who Is an Average Facebook User? [INFOGRAPHIC]

Who Is an Average Facebook User? [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
This infographic, created by JESS3, examines engagement statistics with the world’s most popular social network.
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Infographic: The ROI of Social Media

Infographic: The ROI of Social Media | Consumer Engagement Marketing | Scoop.it
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used...
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How Small Businesses Are Using Social Media [INFOGRAPHIC]

How Small Businesses Are Using Social Media [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Here's a look at which social networks small businesses are using and how.
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IBM survey: 68% of global CMOs 'underprepared' to manage social media

IBM survey: 68% of global CMOs 'underprepared' to manage social media | Consumer Engagement Marketing | Scoop.it
IBM survey: 68% of global CMOs ‘underprepared’ to manage social media http://t.co/yxgmf8Mh...
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How Agencies Are Spending Online Media Budgets [INFOGRAPHIC]

How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
The share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying just as quickly.
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67 case studies that prove social media ROI

67 case studies that prove social media ROI | Consumer Engagement Marketing | Scoop.it
67 social media ROI case studies to prove the business business value of social media and the principles that works.
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A Social Revolution: How New Media is Changing Nonprofits

A Social Revolution: How New Media is Changing Nonprofits | Consumer Engagement Marketing | Scoop.it
A Social Revolution: How New Media is Changing Nonprofits, September 19, 2011 (A Social Evolution - How Social Media is Changing Not-for-Profits from @charityvillage interview http://t.co/sD7s15z2...
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How to Develop Your Editorial Calendar | Heidi Cohen

How to Develop Your Editorial Calendar | Heidi Cohen | Consumer Engagement Marketing | Scoop.it
Whether you’re using social media (including blogging), content marketing, and/or traditional marcom (aka marketing communications), an editorial calendar is at the heart of your of marketing because, as the saying goes, today every marketer is a...
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Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age

Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age | Consumer Engagement Marketing | Scoop.it
In-store tracking can measure increases in basket size and sales by household segments and connect this to performance of online video, rich media and display.
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7 steps for building an effective community management plan

7 steps for building an effective community management plan | Consumer Engagement Marketing | Scoop.it
The challenge with a new profession like community management is the lack of a template to follow when getting started. Every community is different, but the following seven steps will help you kickstart a community management plan:

Via Ken Horst
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Cool Infographics - Blog - Social Media Brandsphere

Cool Infographics - Blog - Social Media Brandsphere | Consumer Engagement Marketing | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers.

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Not all social is engagement, Not all engagement is social | Wikibrands

Not all social is engagement, Not all engagement is social | Wikibrands | Consumer Engagement Marketing | Scoop.it

As illustrated by the diagram in this post there are simply some tools in social that lack the level of engagement of others and others that have an abundance of engagement that may be tough to resource.

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Anatomy of Facebook | Facebook

Anatomy of Facebook | Facebook | Consumer Engagement Marketing | Scoop.it
Facebook Data Team a écrit un article intitulé Anatomy of Facebook. Lisez cet article dans son intégralité ici.
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Men More Frequent Social Shoppers

Men More Frequent Social Shoppers | Consumer Engagement Marketing | Scoop.it
Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by...
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Infographic: Location-Based Social Media - Every Move You Make

Infographic: Location-Based Social Media - Every Move You Make | Consumer Engagement Marketing | Scoop.it
This infographic details the demographics behind location-based social media and just how much technology users share about their lives.
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13 Mind-Bending Social Media Marketing Statistics

13 Mind-Bending Social Media Marketing Statistics | Consumer Engagement Marketing | Scoop.it
Yes we all know that social media marketing is an important part of a solid inbound marketing strategy.
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In our latest Monthly Metrics post, we take a look at an often misunderstood met...

In our latest Monthly Metrics post, we take a look at an often misunderstood met... | Consumer Engagement Marketing | Scoop.it
In our latest Monthly Metrics post, we take a look at an often misunderstood metric: Brand Sentiment!
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Is Your Social Strategy ‘Landfill Marketing’? | Social Commerce Today

Is Your Social Strategy ‘Landfill Marketing’? | Social Commerce Today | Consumer Engagement Marketing | Scoop.it
Is Your Social Strategy ‘Landfill Marketing’?
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I think we need some time apart, it's not me, it's you Brian Solis

I think we need some time apart, it's not me, it's you Brian Solis | Consumer Engagement Marketing | Scoop.it

According to the study, 55% of Facebook users have liked a brand and then later decided they no longer wish to see the company’s posts. 51% of fans say that they really aren’t fans as they don’t visit the page or web site after the “Like.” 71% of consumers say that they’re now becoming more selective.

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