Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age

Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age | Consumer Engagement Marketing | Scoop.it
In-store tracking can measure increases in basket size and sales by household segments and connect this to performance of online video, rich media and display.
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What Matters: What women want when they shop

What Matters: What women want when they shop | Consumer Engagement Marketing | Scoop.it
“If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male.
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