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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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7 Things to Remember When Developing a Brand | With Intent

7 Things to Remember When Developing a Brand | With Intent | Consumer Engagement Marketing | Scoop.it

These guidelines are intended to provide a simplified brand development process and check list. By ensuring that you follow these basics, you can avoid spending resources on tactics that don’t deliver ROI without getting too bogged-down or overwhelmed by the branding process.

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For Maximum Impact, Forget the Event, Concentrate on the Event Experience : : Kim Skildum-Reid's Corporate Sponsorship Blog

For Maximum Impact, Forget the Event, Concentrate on the Event Experience : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it

Amplifying the best stuff – could you…

 

Provide sponsorship-driven advice, tools, inspiration, or information


Give the target market access to behind-the-scenes information or exclusive content


Create ways for them to have input into the development of the event (content, location, etc)


Create a way to experience the event online for people who couldn’t attend


Create a promotion offering content or souvenirs from the event (eg, mp3 downloads with proof of purchase)


Create a keepsake that can be shared with others – photos of people at the event (downloadable later?), post-event content sent to phone or e-mail, etc

 

Create ways for people to post reviews, stories, etc relating to the event

 

Create ways for people to post their own related content (eg, they can post their “best bike stack” videos around a mountain bike event), and people might be able to vote on the best one

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Infographic: The ROI of Social Media

Infographic: The ROI of Social Media | Consumer Engagement Marketing | Scoop.it
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used...
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How Agencies Are Spending Online Media Budgets [INFOGRAPHIC]

How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
The share of money going to Internet advertising is rising steeply, and the options for those dollars are multiplying just as quickly.
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67 case studies that prove social media ROI

67 case studies that prove social media ROI | Consumer Engagement Marketing | Scoop.it
67 social media ROI case studies to prove the business business value of social media and the principles that works.
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Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age

Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age | Consumer Engagement Marketing | Scoop.it
In-store tracking can measure increases in basket size and sales by household segments and connect this to performance of online video, rich media and display.
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It’s Not the Size of the Sponsorship, It’s What You Do with It : : Kim Skildum-Reid's Corporate Sponsorship Blog

It’s Not the Size of the Sponsorship, It’s What You Do with It : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it
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What is (are) Impressions? | With Intent

What is (are) Impressions? | With Intent | Consumer Engagement Marketing | Scoop.it

At With Intent, we take advantage of the uniquely measurable aspects of social media, and live and interactive marketing to go a step further. We call our key metric “Quality Engagements”. For every campaign or program, we begin by determining specific and measurable objectives. These could be awareness, sales, loyalty, consideration, etc. We then identify how the target consumer is motivated to act in ways that contribute to those objectives. A typical “Quality Engagement” will have between two and five components or actions, each of which must be fulfilled in order for the consumer interaction to count as a “Quality Engagement”.

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In our latest Monthly Metrics post, we take a look at an often misunderstood met...

In our latest Monthly Metrics post, we take a look at an often misunderstood met... | Consumer Engagement Marketing | Scoop.it
In our latest Monthly Metrics post, we take a look at an often misunderstood metric: Brand Sentiment!
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