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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Network and Mozes Discuss Industry-Leading Best Practices

Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Network and Mozes Discuss Industry-Leading Best Practices | Consumer Engagement Marketing | Scoop.it

In this webcast The Coca-Cola Company, Live Nation Network, and Mozes will discuss:
• how mobile is changing the live event experience
• building a mobile marketing strategy and incorporating audience engagement
• converting participation into long-term relationships
• best practices for building a successful mobile engagement strategy

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Infographic: Location-Based Social Media - Every Move You Make

Infographic: Location-Based Social Media - Every Move You Make | Consumer Engagement Marketing | Scoop.it
This infographic details the demographics behind location-based social media and just how much technology users share about their lives.
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QR Code Marketing: 5 Tips for a Successful Campaign - Mashable

QR Code Marketing: 5 Tips for a Successful Campaign - Mashable | Consumer Engagement Marketing | Scoop.it

QR Code Marketing: 5 Tips for a Successful CampaignMashableScanning a barcode should provide the consumer with a brand experience that is exclusive, dynamic and interactive. Take into account where a mobile barcode is located on the ad.


Via Erik Jager
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Foursquare Checkins Reveal Holiday Travel Patterns [INFOGRAPHIC]

Foursquare Checkins Reveal Holiday Travel Patterns [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Foursquare has posted a graphic showing checkin data related to travel over the last year.
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Mobile Advertising Goes Mainstream - eMarketer

Mobile Advertising Goes Mainstream - eMarketer | Consumer Engagement Marketing | Scoop.it
Mobile search, display spending surges in response to mobile web adoption.
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