Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Who Is an Average Facebook User? [INFOGRAPHIC]

Who Is an Average Facebook User? [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
This infographic, created by JESS3, examines engagement statistics with the world’s most popular social network.
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What is (are) Impressions? | With Intent

What is (are) Impressions? | With Intent | Consumer Engagement Marketing | Scoop.it

At With Intent, we take advantage of the uniquely measurable aspects of social media, and live and interactive marketing to go a step further. We call our key metric “Quality Engagements”. For every campaign or program, we begin by determining specific and measurable objectives. These could be awareness, sales, loyalty, consideration, etc. We then identify how the target consumer is motivated to act in ways that contribute to those objectives. A typical “Quality Engagement” will have between two and five components or actions, each of which must be fulfilled in order for the consumer interaction to count as a “Quality Engagement”.

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Infographic: The ROI of Social Media

Infographic: The ROI of Social Media | Consumer Engagement Marketing | Scoop.it
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used...
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