At With Intent, we take advantage of the uniquely measurable aspects of social media, and live and interactive marketing to go a step further. We call our key metric “Quality Engagements”. For every campaign or program, we begin by determining specific and measurable objectives. These could be awareness, sales, loyalty, consideration, etc. We then identify how the target consumer is motivated to act in ways that contribute to those objectives. A typical “Quality Engagement” will have between two and five components or actions, each of which must be fulfilled in order for the consumer interaction to count as a “Quality Engagement”.
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.