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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Using Storytelling to Ignite Word-of-Mouth Marketing

Using Storytelling to Ignite Word-of-Mouth Marketing | Consumer Engagement Marketing | Scoop.it

Storytelling is by far the most underrated skill when it comes to business...The greatest change in the post-advertising age is that conversations have become media. A brand must not only create great content but also help foster positive conversations.


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Kirsten Thomas's curator insight, April 22, 2013 4:55 AM

From the article:

 

"Brands have to get out of their comfort zone and embrace their audiences in good times and, probably most important, in bad. Gary Vaynerchuck, a brand in and of himself, constantly does this. At the most recent SXSW conference, he purchased a vendor booth and simply stood behind it for hours while attendees lined up to ask him question after question. I've never seen anything like it, and I've told countless people about Gary's "leap." He opened his brand up to all his fans and provided not only an authentic human connection but also valuable answers to their questions." 

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Ford Uses Augmented Reality to Introduce 2012 Ford Escape

Ford Uses Augmented Reality to Introduce 2012 Ford Escape | Consumer Engagement Marketing | Scoop.it
Ford hosted an augmented reality (AR) experience on GoldRun to promote the new 2012 Ford Escape.
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How to use negative feedback to benefit your brand (single page view) - iMediaConnection.com

How to use negative feedback to benefit your brand (single page view) - iMediaConnection.com | Consumer Engagement Marketing | Scoop.it

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Macy's Introduces Augmented Reality Experience in Stores across Country as Part of Its 2011 "Believe" Campaign

The increasingly virtual workforce has led to growth in adoption of applications such as VoIP, mobile, unified messaging, video Fixed Mobile Convergence, and Web Fixed Mobile Convergence. Thrupoint Inc.
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Men More Frequent Social Shoppers

Men More Frequent Social Shoppers | Consumer Engagement Marketing | Scoop.it
Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by...
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LG Optimus Hyper Facade in Berlin - Long Version

LG Hyper Facade event in Berlin...
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Saucy Augmented Reality - When Heinz Tomato Ketchup bottles start exposing hidden recipes - blip par

http://blippar.com Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology -- a new image-recognition augmented reality app for smart phones, that magically brings brands to life, Each time a consumer 'blipps' they have the opportunity to win a fantastic Heinz 'Secret Ingredient' cookery pack including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup (570g) and a squeezy, tomato-shaped ketchup dispenser


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IBM survey: 68% of global CMOs 'underprepared' to manage social media

IBM survey: 68% of global CMOs 'underprepared' to manage social media | Consumer Engagement Marketing | Scoop.it
IBM survey: 68% of global CMOs ‘underprepared’ to manage social media http://t.co/yxgmf8Mh...
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F1 sponsors eye global pole position - Business Today - Business News

F1 sponsors eye global pole position - Business Today - Business News | Consumer Engagement Marketing | Scoop.it
RT @KMacInnovation: F1 sponsors eye global pole position - Business Today - Business News http://t.co/ydGkn73F #sponsorship #sportsbusiness...
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Gamification: It’s a science, it's an art… but is it sustainable?

Gamification: It’s a science, it's an art… but is it sustainable? | Consumer Engagement Marketing | Scoop.it
Michael Wu is one of the leading thinkers on behaviour within online communities and social networks, and principal scientist of analytics at Lithium Technologies, discusses the opportunities and dangers of gamification.
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What is (are) Impressions? | With Intent

What is (are) Impressions? | With Intent | Consumer Engagement Marketing | Scoop.it

At With Intent, we take advantage of the uniquely measurable aspects of social media, and live and interactive marketing to go a step further. We call our key metric “Quality Engagements”. For every campaign or program, we begin by determining specific and measurable objectives. These could be awareness, sales, loyalty, consideration, etc. We then identify how the target consumer is motivated to act in ways that contribute to those objectives. A typical “Quality Engagement” will have between two and five components or actions, each of which must be fulfilled in order for the consumer interaction to count as a “Quality Engagement”.

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What Matters: What women want when they shop

What Matters: What women want when they shop | Consumer Engagement Marketing | Scoop.it
“If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male.
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The Social Schmuck » Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign

The Social Schmuck » Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign | Consumer Engagement Marketing | Scoop.it
Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign http://t.co/oKxr0teZ...

Via Pekka Puhakka
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ASICS Run With Ryan

We dare your to race our ad.
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How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement

How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement | Consumer Engagement Marketing | Scoop.it
In an overcrowded and over-hyped marketplace, how do you generate genuine buzz around a smartphone launch? Samsung tapped the most popular birds in the world.

Via The Digital Rocking Chair
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Finau Tuipulotu's comment, April 4, 2013 5:10 AM
Agree with you Connie social gaming should be a newly way to engage in customers behavior because some consumers will find it interesting.
Srishti Jain's comment, April 6, 2013 11:55 PM
This article gives one of the best examples of how a brand understood a consumer and changed according to the technology . Samsung understood the market and introduced global brands .Social gaming was the new way to engage consumer.
Crystal Ma's comment, April 7, 2013 12:22 AM
A good example for mobile games, Angry Birds, successfully to achieve large number of customers used social games far more often than they watched prime-time television shows, and as the number one mobile game in the world.
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Transmedia-Marketing

Comprehensive look at transmedia storytelling, marketing and branding in action.

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T-Mobile Angry Birds Live

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds...
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Infographic: Location-Based Social Media - Every Move You Make

Infographic: Location-Based Social Media - Every Move You Make | Consumer Engagement Marketing | Scoop.it
This infographic details the demographics behind location-based social media and just how much technology users share about their lives.
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Mobile Advertising Goes Mainstream - eMarketer

Mobile Advertising Goes Mainstream - eMarketer | Consumer Engagement Marketing | Scoop.it
Mobile search, display spending surges in response to mobile web adoption.
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Open Storyworlds for Brand Marketing - slideshare DIY Days from @zenfilms

The potential of transmedia storytelling to create outstanding brand experiences.

Transmedia storytelling offers:• Engagement opportunities matched to a range of consumers (expressive, competitive, explorative, collaborative)• Joined-up thinking – Brand narrative – Campaign narrative – Participation strategy – Content strategy – Media strategy (paid, earned, owned)


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Skate Canada searches for sponsors

Skate Canada searches for sponsors | Consumer Engagement Marketing | Scoop.it
Governing body admits options dwindled following Vancouver Olympics; optimistic about finding title sponsor for 2012 event in Windsor (RT @KMacInnovation: Skate Canada searches for sponsors
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Where does marketing fit in the event planning process? | Plan Your Meetings

Where does marketing fit in the event planning process? | Plan Your Meetings | Consumer Engagement Marketing | Scoop.it
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list... (Where does marketing fit in the event planning process?
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Yoplait Greek taps augmented reality to help fight hunger - Mobile Marketer - Software and technology

Yoplait Greek taps augmented reality to help fight hunger - Mobile Marketer - Software and technology | Consumer Engagement Marketing | Scoop.it
Yoplait Greek has rolled out an augmented reality advertising campaign that lets consumers help in the fight against hunger.

Via Pekka Puhakka
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13 Mind-Bending Social Media Marketing Statistics

13 Mind-Bending Social Media Marketing Statistics | Consumer Engagement Marketing | Scoop.it
Yes we all know that social media marketing is an important part of a solid inbound marketing strategy.
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Starbucks Interactive Storefront

To launch their My Starbucks Rewards program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver.
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