Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
Curated by With Intent
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▶ Coca-Cola smile back - YouTube

Los equipos de marketing de Coca Cola en Canada, Tunisia, Chile, Inglaterra, Jamaica y Pakistán han trabajado juntos para producir "Smile Back". Representant...
With Intent's insight:

Smiles are contagious and this Live Engagement Marketing campaign takes full advantage of that fact. Here's why these campaigns work: http://sco.lt/62bZWj

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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
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Spanair -Unexpected luggage

On December 24th our flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Chri...
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Five Effective Live Engagement Campaigns | With Intent

Five Effective Live Engagement Campaigns | With Intent | Consumer Engagement Marketing | Scoop.it

These campaigns are good examples of some of the basics of successful live engagement marketing:

1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution

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May Elizbeth 's curator insight, August 22, 2013 1:28 AM

Live engagement marketing is one of the most effective marketing for attracting a large group of audience in this day and age (Digital World) especially when its unique, creative, innovative and fun! 

Rachel Bom Choi's comment, August 22, 2013 4:58 AM
@May Elizbeth. This article helped me to understand effective live engagement in five basic exmaples: 1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution
Donnnab's comment, August 22, 2013 6:54 AM
Very short and easy to understand Live engagement marketing five basic example! .Good one May!
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Live Augmented Reality for National Geographic Channel / UPC

Huge thanks to everyone for your amazing feedback, we appreciate your likes, shares and adds.

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T-Mobile Angry Birds Live

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds...
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GEN WOW #AR Dragons crawling over Amsterdam Buildings - Bacardi Real Time Party Pic Projection

Is that a dragon ripping through that building over there?

It appears Bacardi is the latest brand to put projection mapping on the map, here with a very cool implementation in Amsterdam. Here, you even have the ability to submit photos for use in the projection.

Seems like an digital outdoor kind of week here at GEN WOW. But when there's so much coolness happening at once, we just can't help ourselves.

But what's your view? Is Dragon Berry berry cool - or just a drag?

From http://mathieson.typepad.com/genwow/2011/10/bacardi-real-time-3d-projection-mapping-coolness-video.html


Via Gary Hayes
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Flash Fans: 2012 Budweiser Official Big Game Commercial

Budweiser Flash Fans Superbowl Ad.

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Building Brands through Experiential Marketing: 11 Awesome Examples | More Than Branding

Building Brands through Experiential Marketing: 11 Awesome Examples | More Than Branding | Consumer Engagement Marketing | Scoop.it

There is a universal truth that stems from the most essential belief in psychology: we learn from experience. And that same principle applies to marketing. The way a brand functions and the feelings it evokes within us are vital to the ultimate perception we possess of it.

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Nokia Lumia Live ft deadmau5 lights up London with amazing 4D projection

On Monday 28th November Nokia Lumia 800 with Windows phone http://nokia.ly/uBVXxw brought deadmau5 and the world's most advanced 4D technology together and c...
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Contrex - Ma Contrexpérience - 97s

Rejoignez nous sur Facebook : http://facebook.com/contrex Tous les ans, les magazines nous annoncent un nouveau régime miracle. Et à chaque fois, le même con...
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