Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Rescooped by With Intent from Gamification
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Framing Gamification: Growth and Emotion

Framing Gamification: Growth and Emotion | Consumer Engagement Marketing | Scoop.it
Tweet The second installment in my series on What Makes Games Fun, I investigate two concepts, Growth and Emotion and discuss how these influence players and how they can be integrated...

Via Pekka Puhakka
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Rescooped by With Intent from Gamification
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Why Collaboration Fails And How Gamification Can Help

Why Collaboration Fails And How Gamification Can Help | Consumer Engagement Marketing | Scoop.it
I had the pleasure to speak at GovCamp Singapore, on 18 November 2011, at the Rock Auditorium, at Suntec City Mall. The title of my talk was The Game of Collaboration: Why Collaboration Fails and H...

Via Pekka Puhakka
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