Consumer Engagement Marketing
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Five Effective Live Engagement Campaigns | With Intent

Five Effective Live Engagement Campaigns | With Intent | Consumer Engagement Marketing | Scoop.it
From www.wp.with-intent.com - November 21, 2011 12:48 PM

These campaigns are good examples of some of the basics of successful live engagement marketing:

1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution

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Where does marketing fit in the event planning process? | Plan Your Meetings

Where does marketing fit in the event planning process? | Plan Your Meetings | Consumer Engagement Marketing | Scoop.it
From planyourmeetings.com (via @PlanYrMeetings) - October 31, 2011 12:31 PM
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list... (Where does marketing fit in the event planning process?
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T-Mobile Angry Birds Live

From www.youtube.com - November 1, 2011 4:44 PM
For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds...
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