Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Five Effective Live Engagement Campaigns | With Intent

Five Effective Live Engagement Campaigns | With Intent | Consumer Engagement Marketing | Scoop.it

These campaigns are good examples of some of the basics of successful live engagement marketing:

1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution

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May Elizbeth 's curator insight, August 22, 2013 1:28 AM

Live engagement marketing is one of the most effective marketing for attracting a large group of audience in this day and age (Digital World) especially when its unique, creative, innovative and fun! 

Rachel Bom Choi's comment, August 22, 2013 4:58 AM
@May Elizbeth. This article helped me to understand effective live engagement in five basic exmaples: 1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution
Donnnab's comment, August 22, 2013 6:54 AM
Very short and easy to understand Live engagement marketing five basic example! .Good one May!
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Where does marketing fit in the event planning process? | Plan Your Meetings

Where does marketing fit in the event planning process? | Plan Your Meetings | Consumer Engagement Marketing | Scoop.it
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list... (Where does marketing fit in the event planning process?
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T-Mobile Angry Birds Live

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds...
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