Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual...
iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.
It’s one more step towards a holodeck, but right now it’s still just collaborative research between Microsoft Research and Lancaster and Newcastle Universities (created for the Pervasive conference at Newcastle). Like so many things at Microsoft Research and Labs, it would require millions in development to make into a product, but it’s too cool not to share.
The ability to quickly build and track a 3D model of the environment is combined with the ability to display synthetic information onto the real environment. The result? The digital simulation of the world is overlaid on the world, in real time, and it’s utterly insane.
Look, just watch. It’s six minutes you’ll be glad you wasted:
http://blippar.com Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology -- a new image-recognition augmented reality app for smart phones, that magically brings brands to life, Each time a consumer 'blipps' they have the opportunity to win a fantastic Heinz 'Secret Ingredient' cookery pack including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup (570g) and a squeezy, tomato-shaped ketchup dispenser
Is that a dragon ripping through that building over there?
It appears Bacardi is the latest brand to put projection mapping on the map, here with a very cool implementation in Amsterdam. Here, you even have the ability to submit photos for use in the projection.
Seems like an digital outdoor kind of week here at GEN WOW. But when there's so much coolness happening at once, we just can't help ourselves.
But what's your view? Is Dragon Berry berry cool - or just a drag?
Mike Liebhold is featured in the Ericsson's Business Review cover story on the transformative world of augmented reality. The dreams of sci-fi writers and movie makers are explored here--playing out on a street corner near you will be "a cinematic view of the real world overlaid with digital information" that will adorn your world in the next decade. In our information-driven lifestyles of the future, augmented reality technology has the potential to transform industries from consumer transactions to public safety and health care. Put on your internet-connected glasses and read Augmented Reality Check to catch a glimpse of how this technology will be a dynamic force altering the way we obtain real-time information in everyday interactions.
http://blippar.com Heineken press ad campaign of Green Spheres Weekender to promote Heineken music event in Dublin. Heineken in one of many brands using augm... (RT @blippar: Video: Heineken music weekend press ad in Augmented Reality with Blippar!
The increasingly virtual workforce has led to growth in adoption of applications such as VoIP, mobile, unified messaging, video Fixed Mobile Convergence, and Web Fixed Mobile Convergence. Thrupoint Inc.
Michael Wu is one of the leading thinkers on behaviour within online communities and social networks, and principal scientist of analytics at Lithium Technologies, discusses the opportunities and dangers of gamification.