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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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Aurasma Virtual Browser and virtual world hands-on

Aurasma Virtual Browser and virtual world hands-on | Consumer Engagement Marketing | Scoop.it



Watching Aurasma in action is very impressive, it is tech that looks like magic.
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Transmedia Futures: Situated Documentary via Augmented Reality | PERSONALIZE MEDIA

Transmedia Futures: Situated Documentary via Augmented Reality | PERSONALIZE MEDIA | Consumer Engagement Marketing | Scoop.it
Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual...

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Impressive iPad manipulation | The technology of storytelling: Joe Sabia on TED.com

Impressive iPad manipulation | The technology of storytelling: Joe Sabia on TED.com | Consumer Engagement Marketing | Scoop.it

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.


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Ford Uses Augmented Reality to Introduce 2012 Ford Escape

Ford Uses Augmented Reality to Introduce 2012 Ford Escape | Consumer Engagement Marketing | Scoop.it
Ford hosted an augmented reality (AR) experience on GoldRun to promote the new 2012 Ford Escape.
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Live Augmented Reality for National Geographic Channel / UPC

Huge thanks to everyone for your amazing feedback, we appreciate your likes, shares and adds.

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6 Minutes worth wasting: Video: More Mind-Blowing Real-World Kinect Interaction From Microsoft R&D TechCrunch

6 Minutes worth wasting: Video: More Mind-Blowing Real-World Kinect Interaction From Microsoft R&D TechCrunch | Consumer Engagement Marketing | Scoop.it

It’s one more step towards a holodeck, but right now it’s still just collaborative research between Microsoft Research and Lancaster and Newcastle Universities (created for the Pervasive conference at Newcastle). Like so many things at Microsoft Research and Labs, it would require millions in development to make into a product, but it’s too cool not to share.

The ability to quickly build and track a 3D model of the environment is combined with the ability to display synthetic information onto the real environment. The result? The digital simulation of the world is overlaid on the world, in real time, and it’s utterly insane.

Look, just watch. It’s six minutes you’ll be glad you wasted:


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Saucy Augmented Reality - When Heinz Tomato Ketchup bottles start exposing hidden recipes - blip par

http://blippar.com Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology -- a new image-recognition augmented reality app for smart phones, that magically brings brands to life, Each time a consumer 'blipps' they have the opportunity to win a fantastic Heinz 'Secret Ingredient' cookery pack including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup (570g) and a squeezy, tomato-shaped ketchup dispenser


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Yoplait Greek taps augmented reality to help fight hunger - Mobile Marketer - Software and technology

Yoplait Greek taps augmented reality to help fight hunger - Mobile Marketer - Software and technology | Consumer Engagement Marketing | Scoop.it
Yoplait Greek has rolled out an augmented reality advertising campaign that lets consumers help in the fight against hunger.

Via Pekka Puhakka
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GEN WOW #AR Dragons crawling over Amsterdam Buildings - Bacardi Real Time Party Pic Projection

Is that a dragon ripping through that building over there?

It appears Bacardi is the latest brand to put projection mapping on the map, here with a very cool implementation in Amsterdam. Here, you even have the ability to submit photos for use in the projection.

Seems like an digital outdoor kind of week here at GEN WOW. But when there's so much coolness happening at once, we just can't help ourselves.

But what's your view? Is Dragon Berry berry cool - or just a drag?

From http://mathieson.typepad.com/genwow/2011/10/bacardi-real-time-3d-projection-mapping-coolness-video.html


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Test Drive The 2013 Ford Fusion With Augmented Reality App

Test Drive The 2013 Ford Fusion With Augmented Reality App | Consumer Engagement Marketing | Scoop.it
If you're the kind of person who has too little time to test drive cars for real before you buy them, then Ford's new augmented reality app for the 2013 Ford Fusion could be just the thing you need.
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Gr8 PDF - Your World Redefined - the Serious Business of Augmented Reality | Institute For The Future

Gr8 PDF - Your World Redefined - the Serious Business of Augmented Reality | Institute For The Future | Consumer Engagement Marketing | Scoop.it

PDF here http://www.ericsson.com/res/thecompany/docs/publications/business-review/2011/issue3/augmented_relality.pdf

Mike Liebhold is featured in the Ericsson's Business Review cover story on the transformative world of augmented reality. The dreams of sci-fi writers and movie makers are explored here--playing out on a street corner near you will be "a cinematic view of the real world overlaid with digital information" that will adorn your world in the next decade. In our information-driven lifestyles of the future, augmented reality technology has the potential to transform industries from consumer transactions to public safety and health care. Put on your internet-connected glasses and read Augmented Reality Check to catch a glimpse of how this technology will be a dynamic force altering the way we obtain real-time information in everyday interactions.

 


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Starbucks Wishing You a Very Augmented Holiday Season | Adweek

Starbucks Wishing You a Very Augmented Holiday Season | Adweek | Consumer Engagement Marketing | Scoop.it
Most days, it's tough to decide which I want with my morning coffee: scone or augmented reality . . .augmented reality or scone? Now, thanks to Starbucks, I can have both this holiday season!
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Ly Bibi Shen's curator insight, August 20, 2013 2:35 AM

It is really important for marketers to know how to catch consumers’ attention. “scone or augmented reality” Starbucks now giving out an app called ‘cup magic’ for consumer who purchase red cup coffee in x’mas time. People could download this app from smart phone and make all those charters alive with the red cup. You can enjoy this game while you drink your coffee at the same time you could send ecard or share it through facebook with your friends. Starbucks try to make consumers happy after they decide to their coffee. Nowadays, mobile phone is a necessary product that people will use every day. It is great that marketers knowing to use this app to attract consumer, while consumer playing this game which means that they have already purchase the coffee in Starbucks. This is the way to make good relationships between the brand and consumers. The goal of consumer engagement is to create meaningful consumer impact and generate either a behavioral result. Starbucks did it and this is the reason why Starbucks is undoubtedly amongst the world famous coffee brands. Although not everyone like this app or starbucks, but this is the way how a brand can staying on the top of the industry.

Ceres Wu's comment, August 21, 2013 4:54 AM
I quite like this augment reality seems very humane service. Its helps people save a lot of time by standing in fornt of the shop counters and thinking what I should buy. I like the way they promoted their product and i think this is the way that Starbucks can reach out to younger generations because of the social media approach that it has. Great marketing plan.
Felix Feng's comment, August 21, 2013 8:44 AM
I believe that is one of the reason of why Starbucks can be one of the famous coffee in the world. Because it's stand in the consumer's point of views and try to do every possible thing to rise their satisfaction. No matter how big the effect will be, their attitude can maintian comsumer's loyalty or even raise the level of loyalty.
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Heineken music weekend press ad in Augmented Reality with Blippar

http://blippar.com Heineken press ad campaign of Green Spheres Weekender to promote Heineken music event in Dublin. Heineken in one of many brands using augm... (RT @blippar: Video: Heineken music weekend press ad in Augmented Reality with Blippar!

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Macy's Introduces Augmented Reality Experience in Stores across Country as Part of Its 2011 "Believe" Campaign

The increasingly virtual workforce has led to growth in adoption of applications such as VoIP, mobile, unified messaging, video Fixed Mobile Convergence, and Web Fixed Mobile Convergence. Thrupoint Inc.
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Gamification: It’s a science, it's an art… but is it sustainable?

Gamification: It’s a science, it's an art… but is it sustainable? | Consumer Engagement Marketing | Scoop.it
Michael Wu is one of the leading thinkers on behaviour within online communities and social networks, and principal scientist of analytics at Lithium Technologies, discusses the opportunities and dangers of gamification.
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Augmented Reality E Sting

This is our submission for the e4 Sting competition - http://www.e4.com/estings/ Here are the team members and their contribution: Me - Flash development Lee Daley - 3D Juliet Lall - Illustration Rakesh Mistry - Video production More info here: http://jamesalliban.wordpress.com/2009/08/25/ar-e-sting-submission/...
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The Social Schmuck » Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign

The Social Schmuck » Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign | Consumer Engagement Marketing | Scoop.it
Volkswagen Launch New Beetle With Brilliant Augmented Reality Campaign http://t.co/oKxr0teZ...

Via Pekka Puhakka
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