Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement

How Samsung Used Angry Birds to Generate Over 12 Million Minutes of Brand Engagement | Consumer Engagement Marketing | Scoop.it
In an overcrowded and over-hyped marketplace, how do you generate genuine buzz around a smartphone launch? Samsung tapped the most popular birds in the world.

Via The Digital Rocking Chair
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Finau Tuipulotu's comment, April 4, 2013 8:10 AM
Agree with you Connie social gaming should be a newly way to engage in customers behavior because some consumers will find it interesting.
Srishti Jain's comment, April 7, 2013 2:55 AM
This article gives one of the best examples of how a brand understood a consumer and changed according to the technology . Samsung understood the market and introduced global brands .Social gaming was the new way to engage consumer.
Crystal Ma's comment, April 7, 2013 3:22 AM
A good example for mobile games, Angry Birds, successfully to achieve large number of customers used social games far more often than they watched prime-time television shows, and as the number one mobile game in the world.
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Heineken music weekend press ad in Augmented Reality with Blippar

http://blippar.com Heineken press ad campaign of Green Spheres Weekender to promote Heineken music event in Dublin. Heineken in one of many brands using augm... (RT @blippar: Video: Heineken music weekend press ad in Augmented Reality with Blippar!

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How to use negative feedback to benefit your brand (single page view) - iMediaConnection.com

How to use negative feedback to benefit your brand (single page view) - iMediaConnection.com | Consumer Engagement Marketing | Scoop.it

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Transmedia-Marketing

Comprehensive look at transmedia storytelling, marketing and branding in action.

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Contrex - Ma Contrexpérience - 97s

Rejoignez nous sur Facebook : http://facebook.com/contrex Tous les ans, les magazines nous annoncent un nouveau régime miracle. Et à chaque fois, le même con...
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It’s Not the Size of the Sponsorship, It’s What You Do with It : : Kim Skildum-Reid's Corporate Sponsorship Blog

It’s Not the Size of the Sponsorship, It’s What You Do with It : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it
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Infographic: The ROI of Social Media

Infographic: The ROI of Social Media | Consumer Engagement Marketing | Scoop.it
Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.  With no standard means of measurement, there’s a wide variety of goals and metrics used...
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T-Mobile Angry Birds Live

For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds...
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How Small Businesses Are Using Social Media [INFOGRAPHIC]

How Small Businesses Are Using Social Media [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Here's a look at which social networks small businesses are using and how.
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Saucy Augmented Reality - When Heinz Tomato Ketchup bottles start exposing hidden recipes - blip par

http://blippar.com Tomato Ketchup market leader Heinz is driving its mobile presence as the first sauce brand to use blippar™ technology -- a new image-recognition augmented reality app for smart phones, that magically brings brands to life, Each time a consumer 'blipps' they have the opportunity to win a fantastic Heinz 'Secret Ingredient' cookery pack including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup (570g) and a squeezy, tomato-shaped ketchup dispenser


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IBM survey: 68% of global CMOs 'underprepared' to manage social media

IBM survey: 68% of global CMOs 'underprepared' to manage social media | Consumer Engagement Marketing | Scoop.it
IBM survey: 68% of global CMOs ‘underprepared’ to manage social media http://t.co/yxgmf8Mh...
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Skate Canada searches for sponsors

Skate Canada searches for sponsors | Consumer Engagement Marketing | Scoop.it
Governing body admits options dwindled following Vancouver Olympics; optimistic about finding title sponsor for 2012 event in Windsor (RT @KMacInnovation: Skate Canada searches for sponsors
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Interactive Marketing + Technology Trends Driving Brand-To-One Relationships

Interactive Marketing + Technology Trends Driving Brand-To-One Relationships | Consumer Engagement Marketing | Scoop.it
More than ever before, brands possess the opportunity to build brand-to-one relationships with people by enabling technology to foster relevant, personal, helpful, fun and trustworthy interactions.

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Live Augmented Reality for National Geographic Channel / UPC

Huge thanks to everyone for your amazing feedback, we appreciate your likes, shares and adds.

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What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models

What All Multi-Platform, Cross- or Transmedia Initiatives Need: Data Rigor & Strong Revenue Models | Consumer Engagement Marketing | Scoop.it
What I’m suggesting is that revenue modeling, business planning, product scalability, what have you, are no longer solely in the domain of the media, network or studio stakeholders... It’s our domain as creators.

 

[Gunther Sonnenfeld argues the need for new business models in Transmedia Storytelling.]


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Connected World Technology Report 2011

To demonstrate the role of the network in our lives, Cisco commissioned an international workforce study of nearly 3000 people. The study revealed that one i...
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Macy's Introduces Augmented Reality Experience in Stores across Country as Part of Its 2011 "Believe" Campaign

The increasingly virtual workforce has led to growth in adoption of applications such as VoIP, mobile, unified messaging, video Fixed Mobile Convergence, and Web Fixed Mobile Convergence. Thrupoint Inc.
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6 Minutes worth wasting: Video: More Mind-Blowing Real-World Kinect Interaction From Microsoft R&D TechCrunch

6 Minutes worth wasting: Video: More Mind-Blowing Real-World Kinect Interaction From Microsoft R&D TechCrunch | Consumer Engagement Marketing | Scoop.it

It’s one more step towards a holodeck, but right now it’s still just collaborative research between Microsoft Research and Lancaster and Newcastle Universities (created for the Pervasive conference at Newcastle). Like so many things at Microsoft Research and Labs, it would require millions in development to make into a product, but it’s too cool not to share.

The ability to quickly build and track a 3D model of the environment is combined with the ability to display synthetic information onto the real environment. The result? The digital simulation of the world is overlaid on the world, in real time, and it’s utterly insane.

Look, just watch. It’s six minutes you’ll be glad you wasted:


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Men More Frequent Social Shoppers

Men More Frequent Social Shoppers | Consumer Engagement Marketing | Scoop.it
Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by...
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Infographic: Location-Based Social Media - Every Move You Make

Infographic: Location-Based Social Media - Every Move You Make | Consumer Engagement Marketing | Scoop.it
This infographic details the demographics behind location-based social media and just how much technology users share about their lives.
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Mobile Advertising Goes Mainstream - eMarketer

Mobile Advertising Goes Mainstream - eMarketer | Consumer Engagement Marketing | Scoop.it
Mobile search, display spending surges in response to mobile web adoption.
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Open Storyworlds for Brand Marketing - slideshare DIY Days from @zenfilms

The potential of transmedia storytelling to create outstanding brand experiences.

Transmedia storytelling offers:• Engagement opportunities matched to a range of consumers (expressive, competitive, explorative, collaborative)• Joined-up thinking – Brand narrative – Campaign narrative – Participation strategy – Content strategy – Media strategy (paid, earned, owned)


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How To Add Image To Comment on Facebook

How To Add Image To Comment on Facebook | Consumer Engagement Marketing | Scoop.it
Technorati Tags: facebook,comment,photo,image hosting,trick,tips Post something and place an image!   See this example.
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