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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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New Directions for Documentary: Interactive and Cross-Platform Productions

Interactive media have long offered creative avenues for makers of non-fiction narrative, but few offerings have so far struck a chord with viewers. Julia Scott-Stevenson discusses an emerging field with key producers and commissioners.

Via Gary Hayes
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Spanair -Unexpected luggage

On December 24th our flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Chri...
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USPS Priority Mail Simulator

Augmented Reality By USPS for their Priority Mail Simulator...
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Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Network and Mozes Discuss Industry-Leading Best Practices

Powering Up Sponsorships and Events with Mobile Engagement: The Coca-Cola Company, Live Nation Network and Mozes Discuss Industry-Leading Best Practices | Consumer Engagement Marketing | Scoop.it

In this webcast The Coca-Cola Company, Live Nation Network, and Mozes will discuss:
• how mobile is changing the live event experience
• building a mobile marketing strategy and incorporating audience engagement
• converting participation into long-term relationships
• best practices for building a successful mobile engagement strategy

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Impressive iPad manipulation | The technology of storytelling: Joe Sabia on TED.com

Impressive iPad manipulation | The technology of storytelling: Joe Sabia on TED.com | Consumer Engagement Marketing | Scoop.it

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.


Via Gary Hayes
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Framing Gamification: Growth and Emotion

Framing Gamification: Growth and Emotion | Consumer Engagement Marketing | Scoop.it
Tweet The second installment in my series on What Makes Games Fun, I investigate two concepts, Growth and Emotion and discuss how these influence players and how they can be integrated...

Via Pekka Puhakka
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Social Marketing Compass by Brian Solis and JESS3 | Flickr - Photo Sharing!

Social Marketing Compass by Brian Solis and JESS3 | Flickr - Photo Sharing! | Consumer Engagement Marketing | Scoop.it
As included in the new book Engage! OR get the poster here.
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Foursquare Checkins Reveal Holiday Travel Patterns [INFOGRAPHIC]

Foursquare Checkins Reveal Holiday Travel Patterns [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Foursquare has posted a graphic showing checkin data related to travel over the last year.
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Who Is an Average Facebook User? [INFOGRAPHIC]

Who Is an Average Facebook User? [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
This infographic, created by JESS3, examines engagement statistics with the world’s most popular social network.
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Why Customer Engagement Is Just As Important As Customer Service

Why Customer Engagement Is Just As Important As Customer Service | Consumer Engagement Marketing | Scoop.it

One of the best outcomes from the social media explosion is that the customer service bar has been raised. Now that more people are freely sharing their customer experiences, quality customer service has become imperative. Yet with everybody stepping up efforts, the customer service function has to evolve. This is why the next logical step in the customer service evolution is customer engagement.


Via Kurt Genden, Joe Rapolla
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America's Cup Acquires Four New Sponsors

America's Cup Acquires Four New Sponsors | Consumer Engagement Marketing | Scoop.it
America's Cup Updates Roster with Four New Sponsors...
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Effective Minimalism in Experience Design

Effective Minimalism in Experience Design | Consumer Engagement Marketing | Scoop.it

Via Erik Jager
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Starbucks Wishing You a Very Augmented Holiday Season | Adweek

Starbucks Wishing You a Very Augmented Holiday Season | Adweek | Consumer Engagement Marketing | Scoop.it
Most days, it's tough to decide which I want with my morning coffee: scone or augmented reality . . .augmented reality or scone? Now, thanks to Starbucks, I can have both this holiday season!
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Ly Bibi Shen's curator insight, August 20, 2013 2:35 AM

It is really important for marketers to know how to catch consumers’ attention. “scone or augmented reality” Starbucks now giving out an app called ‘cup magic’ for consumer who purchase red cup coffee in x’mas time. People could download this app from smart phone and make all those charters alive with the red cup. You can enjoy this game while you drink your coffee at the same time you could send ecard or share it through facebook with your friends. Starbucks try to make consumers happy after they decide to their coffee. Nowadays, mobile phone is a necessary product that people will use every day. It is great that marketers knowing to use this app to attract consumer, while consumer playing this game which means that they have already purchase the coffee in Starbucks. This is the way to make good relationships between the brand and consumers. The goal of consumer engagement is to create meaningful consumer impact and generate either a behavioral result. Starbucks did it and this is the reason why Starbucks is undoubtedly amongst the world famous coffee brands. Although not everyone like this app or starbucks, but this is the way how a brand can staying on the top of the industry.

Ceres Wu's comment, August 21, 2013 4:54 AM
I quite like this augment reality seems very humane service. Its helps people save a lot of time by standing in fornt of the shop counters and thinking what I should buy. I like the way they promoted their product and i think this is the way that Starbucks can reach out to younger generations because of the social media approach that it has. Great marketing plan.
Felix Feng's comment, August 21, 2013 8:44 AM
I believe that is one of the reason of why Starbucks can be one of the famous coffee in the world. Because it's stand in the consumer's point of views and try to do every possible thing to rise their satisfaction. No matter how big the effect will be, their attitude can maintian comsumer's loyalty or even raise the level of loyalty.
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Building Brands through Experiential Marketing: 11 Awesome Examples | More Than Branding

Building Brands through Experiential Marketing: 11 Awesome Examples | More Than Branding | Consumer Engagement Marketing | Scoop.it

There is a universal truth that stems from the most essential belief in psychology: we learn from experience. And that same principle applies to marketing. The way a brand functions and the feelings it evokes within us are vital to the ultimate perception we possess of it.

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CHAFIE CREATIVE GROUP UNVEILS IMMERSEDITION, THE FIRST EVER CONSUMER, TRANSMEDIA EBOOK APP FOR FICTION

CHAFIE CREATIVE GROUP UNVEILS IMMERSEDITION, THE FIRST EVER CONSUMER, TRANSMEDIA EBOOK APP FOR FICTION | Consumer Engagement Marketing | Scoop.it
The Survivors Series Authored By Amanda Havard Used As Pilot Novel...
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Nokia Lumia Live ft deadmau5 lights up London with amazing 4D projection

On Monday 28th November Nokia Lumia 800 with Windows phone http://nokia.ly/uBVXxw brought deadmau5 and the world's most advanced 4D technology together and c...
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For Maximum Impact, Forget the Event, Concentrate on the Event Experience : : Kim Skildum-Reid's Corporate Sponsorship Blog

For Maximum Impact, Forget the Event, Concentrate on the Event Experience : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it

Amplifying the best stuff – could you…

 

Provide sponsorship-driven advice, tools, inspiration, or information


Give the target market access to behind-the-scenes information or exclusive content


Create ways for them to have input into the development of the event (content, location, etc)


Create a way to experience the event online for people who couldn’t attend


Create a promotion offering content or souvenirs from the event (eg, mp3 downloads with proof of purchase)


Create a keepsake that can be shared with others – photos of people at the event (downloadable later?), post-event content sent to phone or e-mail, etc

 

Create ways for people to post reviews, stories, etc relating to the event

 

Create ways for people to post their own related content (eg, they can post their “best bike stack” videos around a mountain bike event), and people might be able to vote on the best one

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Gr8 PDF - Your World Redefined - the Serious Business of Augmented Reality | Institute For The Future

Gr8 PDF - Your World Redefined - the Serious Business of Augmented Reality | Institute For The Future | Consumer Engagement Marketing | Scoop.it

PDF here http://www.ericsson.com/res/thecompany/docs/publications/business-review/2011/issue3/augmented_relality.pdf

Mike Liebhold is featured in the Ericsson's Business Review cover story on the transformative world of augmented reality. The dreams of sci-fi writers and movie makers are explored here--playing out on a street corner near you will be "a cinematic view of the real world overlaid with digital information" that will adorn your world in the next decade. In our information-driven lifestyles of the future, augmented reality technology has the potential to transform industries from consumer transactions to public safety and health care. Put on your internet-connected glasses and read Augmented Reality Check to catch a glimpse of how this technology will be a dynamic force altering the way we obtain real-time information in everyday interactions.

 


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Why Collaboration Fails And How Gamification Can Help

Why Collaboration Fails And How Gamification Can Help | Consumer Engagement Marketing | Scoop.it
I had the pleasure to speak at GovCamp Singapore, on 18 November 2011, at the Rock Auditorium, at Suntec City Mall. The title of my talk was The Game of Collaboration: Why Collaboration Fails and H...

Via Pekka Puhakka
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Cool Infographics - Blog - Social Media Brandsphere

Cool Infographics - Blog - Social Media Brandsphere | Consumer Engagement Marketing | Scoop.it

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers.

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Not all social is engagement, Not all engagement is social | Wikibrands

Not all social is engagement, Not all engagement is social | Wikibrands | Consumer Engagement Marketing | Scoop.it

As illustrated by the diagram in this post there are simply some tools in social that lack the level of engagement of others and others that have an abundance of engagement that may be tough to resource.

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Anatomy of Facebook | Facebook

Anatomy of Facebook | Facebook | Consumer Engagement Marketing | Scoop.it
Facebook Data Team a écrit un article intitulé Anatomy of Facebook. Lisez cet article dans son intégralité ici.
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Five Effective Live Engagement Campaigns | With Intent

Five Effective Live Engagement Campaigns | With Intent | Consumer Engagement Marketing | Scoop.it

These campaigns are good examples of some of the basics of successful live engagement marketing:

1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution

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May Elizbeth 's curator insight, August 22, 2013 1:28 AM

Live engagement marketing is one of the most effective marketing for attracting a large group of audience in this day and age (Digital World) especially when its unique, creative, innovative and fun! 

Rachel Bom Choi's comment, August 22, 2013 4:58 AM
@May Elizbeth. This article helped me to understand effective live engagement in five basic exmaples: 1. Include interactivity
2. The audience is the message (apologies to Mr. McLuhan)
3. Be audacious
4. Solicit user-submitted content
5. Plan your distribution
Donnnab's comment, August 22, 2013 6:54 AM
Very short and easy to understand Live engagement marketing five basic example! .Good one May!
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ASICS Run With Ryan

We dare your to race our ad.
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Ford Uses Augmented Reality to Introduce 2012 Ford Escape

Ford Uses Augmented Reality to Introduce 2012 Ford Escape | Consumer Engagement Marketing | Scoop.it
Ford hosted an augmented reality (AR) experience on GoldRun to promote the new 2012 Ford Escape.
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