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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
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TED Blog | Design a life with intent: John Hockenberry at TED2012

TED Blog | Design a life with intent: John Hockenberry at TED2012 | Consumer Engagement Marketing | Scoop.it

Journalist and commentator John Hockenberry takes the stage to share an incredibly personal insight into thinking smartly about design. For one thing, he says, we should think about it in terms of music. Cover versions that don’t add anything to the original are creepy; cover versions that make a tune into something different are exciting. “Broadly speaking,” says Hockenberry.

 

“Design is the courage and brilliance to cover an original and make it different, make it universal.”

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Instaprint, A Location-Based Photobooth For Instagram - DesignTAXI.com

Instaprint, A Location-Based Photobooth For Instagram - DesignTAXI.com | Consumer Engagement Marketing | Scoop.it
Instaprint, A Location-Based Photobooth For Instagram - DesignTAXI.com...
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The Future of CRM: Beyond Customer Transactional Data to Add Social Behavioral Metrics | CustomerThink

The Future of CRM: Beyond Customer Transactional Data to Add Social Behavioral Metrics | CustomerThink | Consumer Engagement Marketing | Scoop.it

With CRM technologies evolving, one of the important selling points has been the ability of CRM systems to provide a 360 degree view of the customer. Having an integrated view of the customer has helped organizations to keep all departments (Sales, Service, Finance etc.) on the same page and thus in turn provide a consistent service to the customer. Essentially, what has been captured in the 360 degrees view is the transactional behavior of the customer.

 

A lot of information is available on the social network that can be utilized to improve customer view within the organization. Below are few thoughts on how an organization could look beyond the conventional 360 degrees and capture the behavioral pattern.

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Why use Gamification and not just Incentives? « Andrzej's Blog

Why use Gamification and not just Incentives? « Andrzej's Blog | Consumer Engagement Marketing | Scoop.it
It’s not just about money
One thing that is often asked when people talk about gamification is why use that and not just offer incentives.

Well.  My first answer is always (Why use Gamification and not just Incentives?

Via Pekka Puhakka
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When will experiences replace movie theaters? & Boston's 5 Wits from Aaron Swartz

When will experiences replace movie theaters? & Boston's 5 Wits from Aaron Swartz | Consumer Engagement Marketing | Scoop.it

I know of two exceptions. In Boston, there is a company called 5 Wits. The experience is something like this: you enter an unassuming rug shop and when the salesman asks if he can help you, you tell him the secret pass code. He gets a funny look on his face, locks the door and pulls down the blinds. He pulls back the rug to reveal a television screen that briefs you on your secret mission.


Via Gary Hayes
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Mark of the Spider-Man Lets Fans Walk a Mile in Parker’s Shoes | ARGNet: Alternate Reality Gaming Network

Mark of the Spider-Man Lets Fans Walk a Mile in Parker’s Shoes | ARGNet: Alternate Reality Gaming Network | Consumer Engagement Marketing | Scoop.it

On February 10th, the @MarkofSpiderman Twitter account started posting lost and found notices, broadcasting GPS coordinates to eleven different locations in six cities: Atlanta, Denver, Los Angeles, New York, Phoenix, and Seattle. Fleet-footed fans found Peter Parker’s backpack, containing everything you’d expect the film’s nerdy protagonist to have: Physics and Chemistry textbooks, safety goggles, keys and a MetroCard, and a notebook loaded with class notes. Parker’s photography gear also found its way into the backpack, with the occasional film canister, photograph, or film negative scattered throughout. Parker even left his running shoes in the bag, leaving the recipients of each backpack with the singular opportunity to step inside Parker’s size 11 shoes.


Via Gary Hayes
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Flash Fans: 2012 Budweiser Official Big Game Commercial

Budweiser Flash Fans Superbowl Ad.

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4 Inspiring Examples of Digital Storytelling

4 Inspiring Examples of Digital Storytelling | Consumer Engagement Marketing | Scoop.it
The New Frontier Story Lab helped many an interactive narrative come to life. Each of these productions features multiple points of entry across platforms and employs technologies such as facial recognition, augmented reality, geo-location, motion sensors, data visualization and the entire toolset of social and mobile platforms.

President of the National Film Board of Canada, Tom Perlmutter’s multi-platform interactive productions have also been revolutionizing transmedia. “This is where social media is interesting, artistically. Because it is so potent on some fundamental emotive level, it provides a completely new way of conceiving the art form,” he says.


Via Gary Hayes
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Corporate Reputation Affects Consumer Purchase Decisions

Corporate Reputation Affects Consumer Purchase Decisions | Consumer Engagement Marketing | Scoop.it
57% of US consumers say that they are increasingly checking product labels to see what company is behind the product they are buying, and the same proportion say they get...
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Sprint, NBA strike multi-year partnership, celebrate with a new Android app

Sprint, NBA strike multi-year partnership, celebrate with a new Android app | Consumer Engagement Marketing | Scoop.it
Engadget...
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Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age

Digital Technology Drives Sales Without Direct Response | CMO Strategy - Advertising Age | Consumer Engagement Marketing | Scoop.it
In-store tracking can measure increases in basket size and sales by household segments and connect this to performance of online video, rich media and display.
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Transmedia Futures: Situated Documentary via Augmented Reality | PERSONALIZE MEDIA

Transmedia Futures: Situated Documentary via Augmented Reality | PERSONALIZE MEDIA | Consumer Engagement Marketing | Scoop.it
Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual...

Via siobhan-o-flynn
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7 steps for building an effective community management plan

7 steps for building an effective community management plan | Consumer Engagement Marketing | Scoop.it
The challenge with a new profession like community management is the lack of a template to follow when getting started. Every community is different, but the following seven steps will help you kickstart a community management plan:

Via Ken Horst
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Experiential Marketing Simplified

Experiential Marketing Simplified | Consumer Engagement Marketing | Scoop.it
Experiential marketing might sound like just some more jargon, but the concept is quite simple really. It’s an innovative way to market a product that’s high on the ‘touch and feel’ factor.
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7 Things to Remember When Developing a Brand | With Intent

7 Things to Remember When Developing a Brand | With Intent | Consumer Engagement Marketing | Scoop.it

These guidelines are intended to provide a simplified brand development process and check list. By ensuring that you follow these basics, you can avoid spending resources on tactics that don’t deliver ROI without getting too bogged-down or overwhelmed by the branding process.

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With Augmented Reality, Wallit App Assigns Virtual Walls to Physical Places - Mashable

With Augmented Reality, Wallit App Assigns Virtual Walls to Physical Places - Mashable | Consumer Engagement Marketing | Scoop.it
VentureBeatWith Augmented Reality, Wallit App Assigns Virtual Walls to Physical PlacesMashablePost with an anonymous Wallit ID, or link Wallit activity to your Facebook or Twitter profiles.

Via Pekka Puhakka
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Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand

Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand | Consumer Engagement Marketing | Scoop.it
While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind.

Via Ken Horst
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Why User Experience Is Critical To Customer Relationships | Fast Company

Why User Experience Is Critical To Customer Relationships | Fast Company | Consumer Engagement Marketing | Scoop.it
 This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer experiences and engagement.With the explosion of social media and smart devices, customers are becoming incredibly sophisticated,...
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Duke University Subliminal Ad Experiment- Apple logo makes you creative

Duke University experiment that suggests that subliminal perception really does work. 

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."


Via k3hamilton
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alexandra viladomiu's curator insight, April 21, 7:36 AM

lo que el logo de apple nos ofrece..

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68% Of Brands Struggle To Integrate Social Media Into Marketing Strategies

68% Of Brands Struggle To Integrate Social Media Into Marketing Strategies | Consumer Engagement Marketing | Scoop.it
Social media is a two way street, there has to be reasons for both marketers and consumers to engage with each other.

Via Joe Rapolla
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How Google's "Search Plus Your World" Should Change Your Social Media Strategy

How Google's "Search Plus Your World" Should Change Your Social Media Strategy | Consumer Engagement Marketing | Scoop.it
A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too.

Via Ken Horst
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Aurasma Virtual Browser and virtual world hands-on

Aurasma Virtual Browser and virtual world hands-on | Consumer Engagement Marketing | Scoop.it



Watching Aurasma in action is very impressive, it is tech that looks like magic.
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Gatorade Nutrition Push Pumping Up Pepsi Stock To $71 - Forbes

Gatorade Nutrition Push Pumping Up Pepsi Stock To $71 - Forbes | Consumer Engagement Marketing | Scoop.it
Athletes like Wade are crucial as they provide a marketing push to the new products during launch and better performance from the athletes help in improving brand image for the company’s products...
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Test Drive The 2013 Ford Fusion With Augmented Reality App

Test Drive The 2013 Ford Fusion With Augmented Reality App | Consumer Engagement Marketing | Scoop.it
If you're the kind of person who has too little time to test drive cars for real before you buy them, then Ford's new augmented reality app for the 2013 Ford Fusion could be just the thing you need.
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Going Viral Visualized [INFOGRAPHIC]

Going Viral Visualized [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it
Ever wonder the secret to your favorite viral videos? Check out the magic of Internet memes in this handy infographic.
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