Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
Curated by With Intent
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3 accurate metrics for ROI on social media campaigns

3 accurate metrics for ROI on social media campaigns | Consumer Engagement Marketing | Scoop.it

Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. There are five metrics that accurately measure success in terms of ROI and revenues from social media for all enterprises, both big and small, B2B and consumer web, and across multiple geographies


Via Mirza Mushtaq Baig, Kelly Hungerford
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Favourite Leverage Trick: The Invisible Brand : : Kim Skildum-Reid's ...

Favourite Leverage Trick: The Invisible Brand : : Kim Skildum-Reid's ... | Consumer Engagement Marketing | Scoop.it
I'm often asked about my favourite leverage trick for sponsors. Truth be told, I have a lot of favourite tricks… but the “invisible brand” trick is one of the easiest and most versatile. With the Olympics nearly upon us, let's take a ...
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BMW M5 - "Bullet" - High Performance Art

The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art. "Like" BMW at http://www.face...
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Tokyo Hotaru: Panasonic floats 100,000 LED 'fireflies' down the Sumida River

Tokyo Hotaru: Panasonic floats 100,000 LED 'fireflies' down the Sumida River | Consumer Engagement Marketing | Scoop.it
Beginning at 6:30 PM last Sunday night, 100,000 glowing blue orbs were poured into Tokyo’s Sumida River as part of the Tokyo Hotaru (firefly) Festival. The display was part of an art...
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The T-Mobile Welcome Back

Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5. Big thanks to all our talented singers who feature in the ad.  For upda...
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Augmented Reality Avatar 'Top Gear' Host Narrates London Museum Exhibits

Augmented Reality Avatar 'Top Gear' Host Narrates London Museum Exhibits | Consumer Engagement Marketing | Scoop.it
Augmented reality is dazzling when used appropriately.

The Science Museum in London’s exhibit on the Making of the Modern World looks to be a wonderfully educational experience about how specific technologies have propelled human history forward. And the exhibit gets an interactive boost with the addition of the Science Stories app available for iOS ($3) and Android ($3.20). The app features “Top Gear” host and all-around technology fan James May waxing poetic on why advancements like the Eilean Glas lighthouse and Cray supercomputer deserve a special place in history.

The app doesn’t just present video of James May talking — it goes the extra step by delivering a three-dimensional avatar of James May. Basically, you launch the app and point your smartphone camera at a “marker” that the app recognizes as an area on which to project the James May avatar.


Via Gary Hayes
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How to Launch a Google AdWords Campaign the RIGHT Way

How to Launch a Google AdWords Campaign the RIGHT Way | Consumer Engagement Marketing | Scoop.it
3 critical how-to's to get started with a Google AdWords PPC campaign.

Via steve heye, Morgan Newall
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Rachael Johnston's curator insight, December 8, 2014 12:35 PM

This is a helpful article I will definitely refer to in the future when setting up a Google Adwords campaign. 

It tells you how to structure your account, how to set your budget, and how to optimize your ads.

 

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User Experience Is The Heart Of Any Company. How Do You Make It Top Priority? - Co.Design

User Experience Is The Heart Of Any Company. How Do You Make It Top Priority? - Co.Design | Consumer Engagement Marketing | Scoop.it
Co.DesignUser Experience Is The Heart Of Any Company. How Do You Make It Top Priority?Co.DesignUsefulness is best achieved by thinking about everything as user experience.

Via Michael Allenberg
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A Tale of Hashtag Jacking [INFOGRAPHIC]

A Tale of Hashtag Jacking [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it

A tale of hashtag jacking, this time McDonalds


Via Jonha Richman
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Girls going wild in red light district

Here's another example of Live Engagement that works.

 

Here are a few more great examples: http://www.wp.with-intent.com/five-effective-live-engagement-campaigns/

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Group Lotus ends title sponsorship with Lotus F1 team

Group Lotus ends title sponsorship with Lotus F1 team | Consumer Engagement Marketing | Scoop.it

“The sponsorship agreement and the obligations of Lotus have been terminated. There is no option from Group Lotus to buy into F1 now; that option was taken over by us. There was one, but we have taken it over now.”

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The key to patient customers : Surprisology

The key to patient customers : Surprisology | Consumer Engagement Marketing | Scoop.it

Expertise/skill (that little bear is a work of art) + personal touch (hand written notes go straight to the heart) + hint of humor (cheesy but lovable punning)

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The Media League

The Media League | Consumer Engagement Marketing | Scoop.it
The Media League is a competitive creativity league for students in which high school Media Teams compete to produce and share original media in organized online competition.
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IBM\'s Augmented Reality App: 12 Ways It Drives Consumer Power - Mobile and Wireless - News & Reviews

IBM\'s Augmented Reality App: 12 Ways It Drives Consumer Power - Mobile and Wireless - News & Reviews | Consumer Engagement Marketing | Scoop.it
IBM is testing an app that enables retailers to personalize individual customers' shopping experiences right from the palm of their hands, via their smartphone or tablet.
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“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising

“We Need A Fundamentally Different Way To Create A Brand”: An Agency CEO Sums Up The State Of Advertising | Consumer Engagement Marketing | Scoop.it

We live to challenge the status quo and redefine categories. And redefine our industry. We live to make an impact on-culture, pop culture, business, products, financial results. We love to make change--to see the effect of what we do. It starts with the belief that culture wants to change. So we do our part and give it a good nudge.

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Getting Closer To Customers: Eight Ways Data Can Help

Getting Closer To Customers: Eight Ways Data Can Help | Consumer Engagement Marketing | Scoop.it

Data can be the secret weapon for getting closer to customers, understanding them and delivering the right communications to the right person at the right time. Here are eight data-driven marketing improvements any company can use to become more customer-centric.


Via Pretium Solutions
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The Power Of Coordination

The Power Of Coordination | Consumer Engagement Marketing | Scoop.it
People underestimate the effort and value of coordinating things, because we think that to create defensible market advantage, we need to buy and own things. That idea couldn't be further from the truth.
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Storycode and Kill Screen | transmedia marketing in the physical world

Storycode and Kill Screen | transmedia marketing in the physical world | Consumer Engagement Marketing | Scoop.it

The New York Film Festival, New Directors/New Films, Film Comment magazine, year-round programs at the Walter Reade and more!


Via Gary Hayes
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Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App

Prudes Freak Out Over Clothier's 'Strip for Likes' Facebook App | Consumer Engagement Marketing | Scoop.it
Considering the staggering amount of actual filth on the Internet, what's truly shocking is that people get so worked up about marketing campaigns that dare to be a little bit salacious.

Via Alex Butler
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The Crowdfunding Infographic

The Crowdfunding Infographic | Consumer Engagement Marketing | Scoop.it
The #crowdfunding evolution infographic! What do you think is the next step?

Via Jonha Richman
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Honda's Pinterest Debut: $500 to Stop Pinning | ClickZ

Honda's Pinterest Debut: $500 to Stop Pinning | ClickZ | Consumer Engagement Marketing | Scoop.it
Auto brand taps prolific users to kick-start presence on the social site.
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push to add drama! see what happens. - your daily dose of drama.

Somewhere in a little town in Belguim. On a square where nothing really happens. never. we placed a button. push to add drama and see what happens! 

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The New Rules of Customer Engagement

The New Rules of Customer Engagement | Consumer Engagement Marketing | Scoop.it
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now.

Via Ken Horst
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Janessa Bartsch's curator insight, August 21, 2013 2:16 AM

This article explains how the days of consumer engagement achieved through various touch points (generally in store, face to face) has become a concept of the past and marketers must now adapt to an online era by engaging with consumers,which must now revolve around 5 concepts:

 

1. Customer engagement exists in a full spectrum of experiences.

2. It needs to be results driven

3. It happens anytime, anywhere

4. It's considered mutually beneficial

5. It's truly customer driven.


The author makes 2 good points, that if you want to engage with consumers you need to interact with them through the context of their daily lives, ie. apps that allow them to read product reviews, search the latest products available and more. Lastly they state that if you allow the consumer to communicate with you in their preferred way, you'll often end up with loyal consumers with useable feedback about your brand.

Kristy Leong's comment, August 21, 2013 6:29 AM
@Janessa Bartsch I think that that the 5 points above are very important for consumer engagement. I think this article shows the movement towards newer technology and the digital age to engage consumers more effectively. I definitely agree that if you want to engage with consumers you need to interact with them through their day-to-day lives. The more that consumers engage with the companies, results-driven will happen through conversation between the consumer and companies. Being able to build a relationship with your consumer, you are more likely to have loyal consumers that can provide positive feed back for your company and can also help bring in new consumers.
Jayden Cody Lamb's comment, August 21, 2013 11:42 PM
Referring back to Janessa's response to the article "The new rules of consumer engagement" the article creates tips which I think are very spontanious and well written in an easy to read way. It shows the way in which consumer engagement is getting very technology focused with the advancements in apps and the internet. Through this article it mentions that to engage with more consumers effectively brands need to use day to day networks to produce results.