Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. There are five metrics that accurately measure success in terms of ROI and revenues from social media for all enterprises, both big and small, B2B and consumer web, and across multiple geographies
I'm often asked about my favourite leverage trick for sponsors. Truth be told, I have a lot of favourite tricks… but the “invisible brand” trick is one of the easiest and most versatile. With the Olympics nearly upon us, let's take a ...
Augmented reality is dazzling when used appropriately.
The Science Museum in London’s exhibit on the Making of the Modern World looks to be a wonderfully educational experience about how specific technologies have propelled human history forward. And the exhibit gets an interactive boost with the addition of the Science Stories app available for iOS ($3) and Android ($3.20). The app features “Top Gear” host and all-around technology fan James May waxing poetic on why advancements like the Eilean Glas lighthouse and Cray supercomputer deserve a special place in history.
The app doesn’t just present video of James May talking — it goes the extra step by delivering a three-dimensional avatar of James May. Basically, you launch the app and point your smartphone camera at a “marker” that the app recognizes as an area on which to project the James May avatar.
“The sponsorship agreement and the obligations of Lotus have been terminated. There is no option from Group Lotus to buy into F1 now; that option was taken over by us. There was one, but we have taken it over now.”
We live to challenge the status quo and redefine categories. And redefine our industry. We live to make an impact on-culture, pop culture, business, products, financial results. We love to make change--to see the effect of what we do. It starts with the belief that culture wants to change. So we do our part and give it a good nudge.
Data can be the secret weapon for getting closer to customers, understanding them and delivering the right communications to the right person at the right time. Here are eight data-driven marketing improvements any company can use to become more customer-centric.
People underestimate the effort and value of coordinating things, because we think that to create defensible market advantage, we need to buy and own things. That idea couldn't be further from the truth.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.