Consumer Engagement Marketing
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Consumer Engagement Marketing
The latest insights into interactive and live consumer marketing.
Curated by With Intent
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How Facebook’s March 7th News Feed Changes Affect Businesses and Marketers

How Facebook’s March 7th News Feed Changes Affect Businesses and Marketers | Consumer Engagement Marketing | Scoop.it

How Facebook’s March 7th News Feed Changes Affect Businesses and Marketers

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Heineken - The Candidate

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
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Heineken does another great live engagement viral campaign. Is it just me or is the trend lately to be a little cruel?

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3 ways your B2B marketing should be about people | With Intent

3 ways your B2B marketing should be about people | With Intent | Consumer Engagement Marketing | Scoop.it
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It seems there are as many B2B Marketing systems as there are businesses. Even when only looking at significant players delivering credible results, the options are bewildering. The increase in content marketing and online lead generation services that are available has increased the complexity of the landscape. There are many excellent solutions available, but the boom in B2B Marketing, particularly online, has resulted in some loss of perspective. Companies relying on data-crunching lead generation services are often failing to see that the forest is made up of trees, (yes that’s deliberate) and forgetting…

 

People make decisions.

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Analay Malamala's comment, August 21, 2013 1:06 PM
good insight Ksenia - I think that you make some very valuable points about companies establishing their market segments as this enables business to attract buyers within their target market. It is true what you say that "brands live in the minds of consumers". I can name a brand that is living in my head at the moment and that is Samsung. To add to your insights as well I think that brands still need to learn how to engage with their consumers on a basis where consumers are well informed about the recent changes in technology etc,as this is always a game changer I believe - say a mobile phone, Iphones have the "find my iphone" app whereas Samsung has "track me?" I have been a recent Samsung galaxy s2 user, unfortunately lost my phone and was not aware of this feature, anyways, your points are very interesting, this article was interesting too. Great insight
samuel slaughter's comment, August 22, 2013 3:11 AM
i can relate to the idea that the increased use of online media has led to a loss of perspective as only 10% of communication, is made up of the words themselves. If advertisers fail to properly communicate a brands values and ideas it will lead to a lack of understanding and in turn the failure of a brand as it failed to connect with its target market
Michael's comment, August 22, 2013 4:41 AM
You had some great insight on this article and I think the 'Companies dont make decisions, the people within companies do' sums it up nicely. And I also think that companies need to realise that often decision making can come down to just one person so they need to be wary of this and understand the advantages/disadvantages of going through just one person on a potentially large decision.
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Budweiser Super Bowl XLVII - Talk To Me Canada

Introducing Budweiser Red Lights. Buy yours today at www.budweiser.ca/redlights (Must be legal drinking age)
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Live engagement marketing - it's in your social media feed. It's in your home.

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10 brilliant examples of billboard advertising | Design | Creative Bloq

10 brilliant examples of billboard advertising | Design | Creative Bloq | Consumer Engagement Marketing | Scoop.it
An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these 10 brilliantly creative examples...
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OOH as Live Engagement Marketing.

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SooJin Kim's curator insight, March 15, 2013 12:53 AM

 Vendors and purchasers always exist when it comes to commodity exchange or trade. Vendors improve motivation of selection by appealing a company product to purchasers. At this stage, all the activities that sellers give consumers are regarded as consumer engagement. There are various tools of marketing communication, in particular, most common communication method between consumer and buyer is advertising such as media advertising, direct response, interactive advertising and place advertising.

 This article is also about place advertising, specifically, Billboard Advertising which is most common form of outdoor advertising. There is a disadvantage that consumers are likely to easily overlook as billboard advertising has a wide range of expression to consumers. Even so, it also has an advantage to attract consumers’ attention in the far distance. To take advantages of this, billboard advertising should be simple, innovative, creative and unique.

Billboard advertising can deliver some meaning as design itself without any message. It should be clear to make everyone understand when it has no message. It is better to show an impact for a written message by using simple main words.

 It is also important to investigate a trend for consumers’ attention. For example, eco-friendly that all the consumers are interested in is a good element to attract consumers.

 As technology develops, the possibility of billboard advertising’s development is enormous. For example, consumer engagement can be enhanced by connecting light, touch screen and sound so as to enable consumers to not just see or feel and stimulate consumers’ curiosity, but experience or feel.

 Billboard advertising has a great effect on consumer engagement as it has a broad range of expression as well as attracting consumer’s attention.

Vendors, therefore, should promote consumers’ purchase with the help of consumer engagement through billboard advertising. 

kevin bang's comment, March 18, 2013 1:56 AM
I agree with your opinion on this matter. Billboard advertising should be simple yet innovative. Most people who are going to look at these billboards are going to be in their vehicles, indicating that they're going to focus more on the road than elsewhere. So if the ad on the billboard is plain and too informative then people aren't going to give it a second glance. However, if the advertisement on the billboard is simple and unique, then it is likely that it'll grasp people's attention as the ad is original.
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U.S. LGBT Households Make More Shopping Trips | POPAI

U.S. LGBT Households Make More Shopping Trips | POPAI | Consumer Engagement Marketing | Scoop.it

Shoppers can be and are categorized in numerous ways in order for brands and retailers to get a deeper understanding of what factors of their lives can influence their purchasing decisions–from race, religion, affluence, and more. If it influences a shopper’s behavior–which, let’s face it, pretty much anything can–it’s fair game, and moving forward into an increasingly tolerant and socially-aware society, that also includes sexual orientation. America, meet the LGBT shopper.


Via Russ Merz, Ph.D.
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‘Google thinks I am...’: Find out who Google guesses you are

‘Google thinks I am...’: Find out who Google guesses you are | Consumer Engagement Marketing | Scoop.it
Privacy changes to the giant search engine have triggered a flurry of interest in what Google knows about you.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 3, 2013 8:57 PM

Google's demographic imputation process for backfilling and estimating missing data has some issues. 

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The rising admission price for football sponsorship - Marketing news - Marketing magazine

The rising admission price for football sponsorship - Marketing news - Marketing magazine | Consumer Engagement Marketing | Scoop.it
The rising admission price for football sponsorship marketing news. Read The rising admission price for football sponsorship and other marketing news online.
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33 Creative Guerrilla Product Packaging Examples

33 Creative Guerrilla Product Packaging Examples | Consumer Engagement Marketing | Scoop.it
Consider breaking away from generic packaging labels and innovate by creatively utilizing the packaging to emphasize the use of your product. Not only will (RT @Eventige: Product Packaging with #creative #branding and design.
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A dramatic surprise on an ice-cold day

To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square"....
With Intent's insight:

Another great installment of TNT Live Engagement Marketing. Nice work.

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3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement

3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement | Consumer Engagement Marketing | Scoop.it
Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media.
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Here’s a List of 24 Stats That Show the Importance of Content Marketing — @TMGmedia

Here’s a List of 24 Stats That Show the Importance of Content Marketing — @TMGmedia | Consumer Engagement Marketing | Scoop.it
Content isn’t just important these days. The bottom line is that content is essential. Here are 24 stats that will prove content’s value.
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Stewart-Haas Racing still looking for additional sponsorship - SB Nation

Stewart-Haas Racing still looking for additional sponsorship - SB Nation | Consumer Engagement Marketing | Scoop.it
SB Nation
Stewart-Haas Racing still looking for additional sponsorship
SB Nation
You would think a team with two of NASCAR's most popular drivers along with a former winner of the Daytona 500, would have little trouble securing sponsorship.
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Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand

Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand | Consumer Engagement Marketing | Scoop.it
Technology is fueling a democratization of design, giving ordinary people the power to create with speed and ease.
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Collaborate – With Intent builds its Montreal team | With Intent

Collaborate – With Intent builds its Montreal team | With Intent | Consumer Engagement Marketing | Scoop.it
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With Intent is seeking freelance marketing, communications, design and PR creatives in Montreal.

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NIVEA Deo: Stresstest

Zur Einführung des Stress Protect Deos machte NIVEA am Flughafen einen Stresstest. Ahnungslose Personen wurden von ihren Freunden unter einem Vorwand zum Flu...
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From the country that invented schadenfreude - the audience is the message in this live engagement campaign.

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Jerry Maguire Was Right

Jerry Maguire Was Right | Consumer Engagement Marketing | Scoop.it
Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened.

Via Pretium Solutions
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How Your B2B Content Marketing and Sales Can Work Hand-in-Hand

How Your B2B Content Marketing and Sales Can Work Hand-in-Hand | Consumer Engagement Marketing | Scoop.it
The goal of both the sales team and the content marketing team is to build, maintain, and strengthen the relationships a business has with its customers. Find out how your B2B content marketing and...

Via Russ Merz, Ph.D.
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9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner

9 Consumer Social Media Habits You Need to Know, Research | Social Media Examiner | Consumer Engagement Marketing | Scoop.it
This recent social media research provides insights about consumer behavior based and key takeaways that you can apply for your own business.

Via Russ Merz, Ph.D.
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20 Ways High Schools Are Using Twitter In The Classroom

20 Ways High Schools Are Using Twitter In The Classroom | Consumer Engagement Marketing | Scoop.it
20 Ways High Schools Are Using Twitter In The Classroom (20 Ways High Schools Are Using Twitter In The Classroom http://t.co/NkW9LD6F)
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Ambush Marketing: In Praise of Ambushing Up : : Kim Skildum-Reid's Corporate Sponsorship Blog

Ambush Marketing: In Praise of Ambushing Up : : Kim Skildum-Reid's Corporate Sponsorship Blog | Consumer Engagement Marketing | Scoop.it
Another e.g. of how to benefit beyond your sponsorship level: Ambush Marketing: @KimSkildumReid http://t.co/G9clCgmp
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Different Types of Users in Gamification - Andrzej's Blog

Different Types of Users in Gamification - Andrzej's Blog | Consumer Engagement Marketing | Scoop.it
There are several well know player type theories that we make use of in gamification. Here is my version, a User Type Theory (What do you think of @daverage's new non-Bartle gamification player types?

Via Pekka Puhakka
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Martijn Koops's curator insight, February 2, 2013 8:31 AM

Een mooi overzicht van verschillende spelerstypen. Als je een gamy activiteit in de les ontwikkelt, kan dit overzicht je helpen om vanuit een nieuw perspectief je ontwerp te beschouwen.

Worden alle typen bediend?

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50 Gorgeous Branding Layouts | GoMediaZine

50 Gorgeous Branding Layouts | GoMediaZine | Consumer Engagement Marketing | Scoop.it
Branding Displays I'm sure that many of you out there have seen the super cool and well showcased layouts of branding projects on the web. These images featu.
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How Google Glass Could Change Advertising

How Google Glass Could Change Advertising | Consumer Engagement Marketing | Scoop.it
If Google Glass takes off, it could really change advertising. Here are a few possible scenarios.

Via Alex Butler
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Helene Mazerolle's curator insight, June 13, 2013 4:02 PM

Le futur de la communication est dans ces lunettes. Apres avoir adapté sa communication sur smartphone, puis sur tablette il faudra désormais s'adapter aux Google Glass.

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25 Questions To Ask When Executing B2b Seo Content Marketing Campaigns 145343

25 Questions To Ask When Executing B2b Seo Content Marketing Campaigns 145343 | Consumer Engagement Marketing | Scoop.it

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 23, 2013 6:27 PM

Useful stats and great guidelines to help efficiently and effectively use content marketing for search engine optimization.