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This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer experiences and engagement.With the explosion of social media and smart devices, customers are becoming incredibly sophisticated,...
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Raul Garcia rescooped this on Marketing Activo Inteligente (MAI). (March 12, 6:00 AM) |
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With Intent shared this post on Twitter. (March 7, 11:40 PM) |
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Kirsten Thomson rescooped this on Engagement Design. (February 29, 11:00 AM) |
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Raul Garcia rescooped this on Marketing Activo Inteligente (MAI). (February 16, 5:26 AM) |
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With Intent shared this post on Twitter. (February 15, 11:12 AM) |
Consumer Engagement Marketing
These guidelines are intended to provide a simplified brand development process and check list. By ensuring that you follow these basics, you can avoid spending resources on tactics that don’t deliver ROI without getting too bogged-down or overwhelmed by the branding process. Watch arriving passengers be given a welcome home to remember at Heathrow Terminal 5. Big thanks to all our talented singers who feature in the ad. For upda... 
Augmented reality is dazzling when used appropriately. The Science Museum in London’s exhibit on the Making of the Modern World looks to be a wonderfully educational experience about how specific technologies have propelled human history forward. And the exhibit gets an interactive boost with the addition of the Science Stories app available for iOS ($3) and Android ($3.20). The app features “Top Gear” host and all-around technology fan James May waxing poetic on why advancements like the Eilean Glas lighthouse and Cray supercomputer deserve a special place in history. The app doesn’t just present video of James May talking — it goes the extra step by delivering a three-dimensional avatar of James May. Basically, you launch the app and point your smartphone camera at a “marker” that the app recognizes as an area on which to project the James May avatar. Via Gary Hayes 
3 critical how-to's to get started with a Google AdWords PPC campaign. Via steve heye, Morgan Newall 
Co.DesignUser Experience Is The Heart Of Any Company. How Do You Make It Top Priority?Co.DesignUsefulness is best achieved by thinking about everything as user experience. Via Michael Allenberg, Kirsten Thomson ![A Tale of Hashtag Jacking [INFOGRAPHIC] | Consumer Engagement Marketing | Scoop.it](http://www.mediabistro.com/alltwitter/files/2012/03/blogmoredigital_4f706ae71e5af.jpeg)
Here's another example of Live Engagement that works.
Here are a few more great examples: http://www.wp.with-intent.com/five-effective-live-engagement-campaigns/ 
“The sponsorship agreement and the obligations of Lotus have been terminated. There is no option from Group Lotus to buy into F1 now; that option was taken over by us. There was one, but we have taken it over now.” 
Expertise/skill (that little bear is a work of art) + personal touch (hand written notes go straight to the heart) + hint of humor (cheesy but lovable punning) 
Experiential marketing might sound like just some more jargon, but the concept is quite simple really. It’s an innovative way to market a product that’s high on the ‘touch and feel’ factor. 
VentureBeatWith Augmented Reality, Wallit App Assigns Virtual Walls to Physical PlacesMashablePost with an anonymous Wallit ID, or link Wallit activity to your Facebook or Twitter profiles. Via Pekka Puhakka 
While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. Via Ken Horst |
Beginning at 6:30 PM last Sunday night, 100,000 glowing blue orbs were poured into Tokyo’s Sumida River as part of the Tokyo Hotaru (firefly) Festival. The display was part of an art...
Data can be the secret weapon for getting closer to customers, understanding them and delivering the right communications to the right person at the right time. Here are eight data-driven marketing improvements any company can use to become more customer-centric. Via Pretium Solutions 
People underestimate the effort and value of coordinating things, because we think that to create defensible market advantage, we need to buy and own things. That idea couldn't be further from the truth.
The New York Film Festival, New Directors/New Films, Film Comment magazine, year-round programs at the Walter Reade and more! Via Gary Hayes 
Considering the staggering amount of actual filth on the Internet, what's truly shocking is that people get so worked up about marketing campaigns that dare to be a little bit salacious. Via Alex Butler 
Auto brand taps prolific users to kick-start presence on the social site. Somewhere in a little town in Belguim. On a square where nothing really happens. never. we placed a button. push to add drama and see what happens! 
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now. Via Ken Horst 
Journalist and commentator John Hockenberry takes the stage to share an incredibly personal insight into thinking smartly about design. For one thing, he says, we should think about it in terms of music. Cover versions that don’t add anything to the original are creepy; cover versions that make a tune into something different are exciting. “Broadly speaking,” says Hockenberry.
“Design is the courage and brilliance to cover an original and make it different, make it universal.” 
Instaprint, A Location-Based Photobooth For Instagram - DesignTAXI.com... 
With CRM technologies evolving, one of the important selling points has been the ability of CRM systems to provide a 360 degree view of the customer. Having an integrated view of the customer has helped organizations to keep all departments (Sales, Service, Finance etc.) on the same page and thus in turn provide a consistent service to the customer. Essentially, what has been captured in the 360 degrees view is the transactional behavior of the customer.
A lot of information is available on the social network that can be utilized to improve customer view within the organization. Below are few thoughts on how an organization could look beyond the conventional 360 degrees and capture the behavioral pattern. Via Kirsten Thomson 
It’s not just about money Via Pekka Puhakka |
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