Consumer Engagement in IMC 2013
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55 Tips to Get Retweeted on Twitter | Social Media Today

55 Tips to Get Retweeted on Twitter | Social Media Today | Consumer Engagement in IMC 2013 | Scoop.it
twitter retweet tips Retweets, you have heard about them, you know what they are but you aren’t gettin’ them.

Via Patricia Marinho
Sugeeth Hansaka Dharmawardana's insight:

This artile gives great tips on how to engage consumers by retweeting as twitter is a very common tool used by many consumers. I believe method of consumer engagement can be very effective for younger consumers as they are more likely to retweet a product they may have seen to other young consumers.

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Jordan Reti Pereira's comment, August 22, 2013 7:29 PM
This article is very useful, especially more-so for individuals like Dallan who do not use Twitter. It shows the huge potential that this marketing channel has to a business (whether it's big or small) and how these techniques are a quick-fire way to take advantage of the platform. Props to Dallan for discovering this article, and hopefully it assists him in future endeavours.
Christine IMC's curator insight, August 23, 2013 12:51 AM

This is a really good article at giving out quick Don'ts & Do's of how to get RTs on Twitter. Not only will it help with RTs but can also help the company/person on twitter gain more followers as well and create more hype through social media, build brand awareness and loaylty.

 

As technological advances are ever growing in today's society nationally as well as Internationally, this definitely can raise a higher consumer following as well as engagement with consumers and potential consumers in regards to positive and negative feedback, conversation starters, education and much more. It's a great way for universal consumer engagement and for them to also follow how a company is going, what's the latest updates, other specials on offer, links to other media means.

Dallan Milich's curator insight, October 1, 2013 10:24 PM

This article worked as more of an understanding for me as I have never tweeted yet alone used twitter before. The writer of the article talks about how engagement is measured through the amount of re-tweets you receive/gain. My understanding allows me to agree with what the writer is saying, because when you thinking about it, the more re-tweets you receive the more people are interacting with your account and not just looking at it. By re-tweeting they acknowledging that they understand your content and show some sort of agreement or share similar values. Most of the tips how ever do seem quite basic and I look at them as more of reinforcing my ideas or a checklist before I would summit something online. The article in my opinion needs a bit more information on the on the topic of engagement and why it could be a positive, otherwise the tips could be seen as quite pointless in terms of what your actually trying to achieve.

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The importance of great customer engagement | PAI Blog

The importance of great customer engagement | PAI Blog | Consumer Engagement in IMC 2013 | Scoop.it
Your customers are everything to your business, and obviously, without them, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital ...
Sugeeth Hansaka Dharmawardana's insight:

This article shows that customer engagement is essential in having a successful business. There are many ways to engage customers these days such as online methods including facebook and twitter. This article shows why a business should engage their customers as it is vital as customers gain trust, build loyalty and have better knowledge of what they are purchasing. Overall this article has excellent points on why consumer engagement is vital for a successful such as the "Customer Appreciation Day" which shows them that they are important to the business.

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Kate Corkery's comment, March 21, 2013 4:26 PM
consumer engagement is key. as this article states that interaction between and brand and its consumers will engage them in that brand. this can create a customer loyalty and trust with a particular brand or company. as many brands are now doing, this article reassures that social is now the way to go. social media websites such as facebook, twitter, pintrerest etc. are becoming a much easier way to communicate and interact with the consumers. valuable information can also be developed from consumer engagement as the brand can talk directly with the consumers. the next step for companies now is how to differentiate themselves from their competitors to make them a lasting brand in peoples minds.
Delzin Balsara's comment, April 3, 2013 2:23 AM
Customer engagement is very important as it gets the audience involved in many ways. Now days with advanced technology, businesses can get their customers involved via internet and social networking websites. This article focuses more on engaging customers and presenting them with excellent customer service which i think is key when marketing a brand or business .
Fatana Faghiryar's comment, April 9, 2013 6:45 AM
I really liked this article as it exlpains about, customers are everything to your business. Without customers, you would have no business. Seeing how customer service and satisfaction is essential, the importance of great customer engagement is also vital to your success. I personally believe that constomer is everything as customer engagement is the key to business success.
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Microsoft: 68 percent of digerati use multiple devices at once

Microsoft: 68 percent of digerati use multiple devices at once | Consumer Engagement in IMC 2013 | Scoop.it
A survey, conducted for Microsoft's advertising group, encourages advertisers to better tailor their marketing to the devices consumers are using. Read this article by Jay Greene on CNET News. (RT @melissawz: Consumer insights key to engagement.
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Zeena Naddaf's comment, March 20, 2013 4:33 AM
this article is good as consumer engagement is about finding ways to interact with the consumer and gain thier attetion. the research that has been conducted for this article is well thought because they have come up with a conclusion that consumers always use thier phones regularly during the day, and to gain the customers attention is to find ways to advertise a brand/product through the phone that is not annoying like the popup ads.
James Stodart's comment, March 20, 2013 6:02 PM
i believe that the article is implying that in order to optimize consumer engagement, a company needs to make sure that their brand is easily accessible across a wide range of platforms as research has shown that a huge proportion of internet users will use multiple platforms at the same time.
Sugeeth Hansaka Dharmawardana's comment, March 20, 2013 6:07 PM
I agree with Zeena's statement as the conclusion of marketing to the devices consumers use daily is a good idea. Almost all consumers have a mobile device and most consumers will use more than 1 device at a time such as using the a phone while watching television. I agree on the point that adverts on the internet should be indept and to the point and adverts on games should be short and fun but still getting the message accross.