IMC - Milestone 1
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IMC - Milestone 1
Consumer Engagement, Brand & Brand Management, Integration
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Integrated Marketing: If You Knew It, You'd Do It

Integrated Marketing: If You Knew It, You'd Do It | IMC - Milestone 1 | Scoop.it
The glut of places to advertise makes it easy to confuse customers with contradictory messages. Execute a strategy that integrates all your efforts
Gracey Monteith's insight:

Too often, companies want to see instant positive results from minimal effort. Integration of marketing needs time, attention & constant work to be successful. However, once the integration scheme of a brand/advert has 'soaked' into the marketplace, the message is delivered consistently & unifies the brand & the consumer.

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Sam Liu's comment, August 14, 2013 11:39 PM
Well sight Harshika, it's true that too many organizations focus on consumer's attention while forgetting importance of brand identity. Many organizations are seeking short-term profit by gain market share, however, it doesn't last long, the organizations will lost their direction in long-term.
Manasi Ambavane's comment, August 21, 2013 4:38 AM
Harshika yes i agree with you as it really important for a brand to have its identity in market. To gain this market share they should use IMC tools to gain awareness for the brand so that brand name is recalled in consumers mind. As even you have said there are lots and lots of brands in the market these many brands send as many messages as they can to attract the consumers to buy that brand, so consumers nowadays are very fragile they would buy a product which is cheap and has quality. So brand should gain more of customer loyalty. Even the company or a brand should always have same message to convey than every time different messages and confuse the audiences.
Daryl Peterson's comment, August 21, 2013 6:53 AM
I agree with Harshika that overexposure of messages nowadays is what causes consumers to forget about other brands. Due to the various channels used to get the message across to the consumers, they get confused about brands and find them hard to recall when they try to remember them. However those brands with a strong brand image and strong brand identity have a much better chance of being recalled such as Harshika pointed out being McDonald's as they have stuck with the "I'm loving it" slogan and the little jingle since 2003 which sticks in the consumers mind and makes it easy to remember when trying to recall certain brands.
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8 Social Technology Trends Enabling (or Disabling) Customer Engagement | Business 2 Community

8 Social Technology Trends Enabling (or Disabling) Customer Engagement | Business 2 Community | IMC - Milestone 1 | Scoop.it
Some of the many challenges for sales, marketing and customer service professionals today are  personalized, meaningful customer engagements across the
Gracey Monteith's insight:

Heiligman alerts to the issue that social networks distrupts the customer relationship cycle between a company & its consumers. Social influence is affected because the face-to-face relationship is removed when a consumer is purchasing a product. However, social media is changing the world view on advertising & consumers are getting exposure of more & more different products in the marketplace.

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Rupasi Gibbes's comment, March 16, 2013 5:59 PM
Very true Gracie. It is clear that social media removes the face-to-face aspect which does leave a few issues. But social media is changing so much that it does allow for a lot more exposure.
Emiliya Ravkina's comment, March 20, 2013 7:23 PM
I agree that social media is changing the way of marketing and it's effected the face-to-face relationships with customers.
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Why Brand Building Is Important - Forbes

Why Brand Building Is Important - Forbes | IMC - Milestone 1 | Scoop.it
Scott Goodson is the founder of StrawberryFrog. His first book, Uprising exploring Movement Marketing has been published by McGraw Hill.
Gracey Monteith's insight:

It seems that a 'brand' is no longer a name of a product or company. A brand is now the whole connection between a company & the consumer. Consumers can have an emotional attachment to a brand which marketers strive for. A brand can have a value itself that far exceeds its owning companies assets.

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Rupasi Gibbes's comment, March 16, 2013 6:07 PM
I agree Gracey, it is clear that brand is no longer simply the name of the product. People can associate social class, image, how they want to be perceived simply by the brands they purchase. It is clear that branding has moved on from just a name to an identity, not just for the companies but for the consumers themselves. I do agree that brand building is very important in this day and age.
Emiliya Ravkina's comment, March 20, 2013 9:48 PM
I totally agree that brand is became more than just a name of product or company. Like Rupasi said people now associating brands with status, quality and etc. Marketers bring customers close with a product or a company what makes customers to have emotional attachment with it.