Paul Cross is the Asia Pacific President of Responsys. Paul has extensive experience across technology, software, advertising and marketing services. His team helps the best brands in the world execute campaigns across ...
Wendy Pham's insight:
According to this article, I think manage and measure the customer engagement is a very difficult job for every marketer. They need to deal with data, internal resources and marketing strategy in order to improve their relationship with customers. Moreover, customers now have more choices so there will be more competitions between organisations to earn customer’s loyalty for the brand. There is a very important thing that helps the marketers to success was stated in the article which is “working with their teams to ensure the customer is always at the heart of their digital marketing activity”. Achieving a good customer engagement will help the organisation to retain customers and success in the future. Overall, improving customer engagement is not an easy thing for Australian marketers, however, they need to make some changes in order to improve their customer engagement in the future.
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