How exactly do you grab viewers attention with video? It's pretty much down to a science these days. And knowing what engages people when it comes to video is critical in marketing. Here are some of the keys to video engagement.
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Reading this article it shows just how our platform for marketing is changing direction so much. In this day and age the platform for most marketing is now on social media or on technology itself. This article however states that videos are better for marketers and that marketers should use more videos. I believe that this is true as compared to a normal marketing ad on a paper, if you add sound and tones to the thing you are trying to market it shows a bit more emotional connection to that consumer than just reading it in their mind. I have also noticed that people's attention span is getting smaller and smaller and this is due to the bombarding of media lately. This is why a short quick exciting video to market the product would help marketers use that little attention gap that they have to engage the consumer in feeling what they should feel when purchasing or consuming the good that they are trying to market.
Overall Videos are getting more and more used in marketing and example would be kony 2012. This was seen more than 1million times there was a lot of engagement and a lot of hype. This could help with brand awareness and increase brand equity and therefore consumers buying more of the goods.