How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction.
|Scooped by shahd saif|
I found this article very interesting, because it took on a different perspective on social media. Instead of discussing the usual, and discussing how social media is the most important type of marketing that all companies need to focus on. Instead this article discusses how social media is losing its hype. The author discusses attending a luncheon, where the presenters told attendees that if they do not keep on top of the likes and followers, they are not being successful. But the key to success is it to integrate social media with other marketing platforms. The article goes into further details by explaining how to integrate social media with other marketing medias into the business process. The first step is by using brochures. By entering information into the brochures about how you can find more information by going into the different social media websites. Content marketing is also another way of getting using twitter of to communicate information associated with the website and blogs. Tradeshow marketing, client service, invitations, job recruiting, developing new leads and keeping in contact with current clients are all other tips that have been discussed to help integrate social media in order to make it more successful. Social media isn’t the only answer to successful marketing, it is only part of a system. It should only be integrated into other business processes, and not the only focus.