The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo.
Penei Wilson's insight:
This article is a great example of how marketers use social networking sites such as Facebook to engage with their consumers. They say the key to marketing through Facebook is simple: engagement and interaction. Coca-Cola used Facebook to engage with their consumers by using words and photos, connecting through a mutually supported cause and bringing social media together. On Facebook two of the easiest ways to reach an audience and build a fanbase are through a status update or photo that encourages comments, likes and shares. Coca-cola used this knowledge to their advantage in order to influence consumer behaviour. The theory of Relevant Internal Psychological Processes (Motivation → Perception → Attitude formation → Integration → Learning) ties in well with this article.
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