According to modern business approaches, positive interaction with clients and customers is important, as it can effectively build a long term relationship, between the company and the consumers.
Parambir Singh's insight:
This article is very helpful in understanding the role of consumer engagement in modern marketing era. If the firms practices good consumer engagement activities then it is more likely to retain the loyalty of its valuable customers. In the modern business approaches it is recognised that the cost of attracting new customers is more than the cost of retaining the loyal customers. A research suggests that through consumer engagement the corporations emphasise on building the loyalty of its customers, and it is the top priority of the marketers by 72 percent all around the world. Thus it is important to understand that the concept of consumer engagement it does not only focus on building brand value, but it is also very crucial in regards to build loyalty of its valued customers.
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