This article is interesting as it discusses how the use of mobile devices is a useful and effective tool for consumer engagement. The use of mobile phones as an engagement tool during the 2013 New York Fashion Week enables designers to market their fashion collection to a wider audience. Affluent consumers are often eager to keep up with the trends coming from fashion week so providing them with a live stream of the shows allows for engagement and conversation among target consumers. The use of mobile devices, social media and live streaming can create a much deeper connection with the consumer. Fashion marketers are using social media along side live streams of fashion shows where they stream a live twitter feed alongside virtual runway shows can heighten engagement and amplify a brand’s social presence.
Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without really considering what it ...
Maybelle O'Connell's insight:
This article is very interesting and useful. It discusses the use of phycology and how understanding your audience will help increase brand engagement. Companies need to focus on what their audience wants and offer content that they find interesting. The article touches on how people are more likely to respond to something that triggers an emotional response. Companies need to offer their audience content that they find interesting, funny, insightful, nostalgic, shocking, amazing, or enlightens them in order to trigger an emotional response.
The article also discusses how the use of social media such as Facebook, Twitter and Instagram can create exposure for a brand as well as motivate consumers to engage with your page.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.