Consumer engagement
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Mobile provides unmatched consumer engagement tools for Fashion Week - Luxury Daily - Mobile

Mobile provides unmatched consumer engagement tools for Fashion Week - Luxury Daily - Mobile | Consumer engagement | Scoop.it
Maybelle O'Connell's insight:

This article is interesting as it discusses how the use of mobile devices is a useful and effective tool for consumer engagement. The use of mobile phones as an engagement tool during the 2013 New York Fashion Week enables designers to market their fashion collection to a wider audience. Affluent consumers are often eager to keep up with the trends coming from fashion week so providing them with a live stream of the shows allows for engagement and conversation among target consumers. The use of mobile devices, social media and live streaming can create a much deeper connection with the consumer. Fashion marketers are using social media along side live streams of fashion shows where they stream a live twitter feed alongside virtual runway shows can heighten engagement and amplify a brand’s social presence.  

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Vetida Namprasert's comment, August 20, 2013 6:57 AM
I totally agree that people in this generation tend to use smartphone more than before. As a result if the producer can connect with their consumer through the mobile or social media. it can be helpful and easy for their consumer to keep the connection or update the news with the company.
Angela Kim's comment, August 21, 2013 6:35 PM
nowadays use of smartphone is becoming a way of engaging with other for most of the people . therefore, i think it is great way to use phone device as a tool to attract consumers and also know what their thought about the Fashion Week. Engaging from social media and smartphone apps with the consumers would be the most effective and easiest marketing strategy for the business.
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How simple psychology can help increase brand engagement

How simple psychology can help increase brand engagement | Consumer engagement | Scoop.it
Regularly engaging content is the holy grail of any social media page. However, most strategies tend to focus on posting content relevant to them without really considering what it ...
Maybelle O'Connell's insight:

This article is very interesting and useful. It discusses the use of phycology and how understanding your audience will help increase brand engagement. Companies need to focus on what their audience wants and offer content that they find interesting. The article touches on how people are more likely to respond to something that triggers an emotional response. Companies need to offer their audience content that they find interesting, funny, insightful, nostalgic, shocking, amazing, or enlightens them in order to trigger an emotional response.

The article also discusses how the use of social media such as Facebook, Twitter and Instagram can create exposure for a brand as well as motivate consumers to engage with your page. 

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Vetida Namprasert's comment, August 20, 2013 7:09 AM
i agree with what Maybelle has commented about it is necessary for all the companies to think about what consumer want to see and feel interesting about their brand. if the company can success in this marketing plan, it will lead the people to keep their eyes on the brand and their product.
Angela Kim's comment, August 21, 2013 6:30 PM
this article only discuss the use of psychcology which i think its about the emotional connection between the consumer and the brand. when there is the emtional connection between the consumer and the brand starts, i thinks it is easier for the business for them to understand their want and need from their customers.In order to proceed this happening the business need to attract the consumers by various type of interesting marketing strategies.