This was a great article, it has good insight on the importance of advertising. Advertising is a way to make your product/services known or to reinforce your products message. This article touches on key aspects such as objectives and measuring sucess. This article provides images and diagrams to help better ones understanding.
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....
Matilda Alisi's insight:
This article discusses the benefits of IMC - IMC is a technique that ensures a companies message and communications have been carefully linked together. When IMC is done properly this could provide a company with a competitive advantage as mentioned in the article and it also can create bonds or loyalty relationships with customers. I agree with all 7 golden rules of IMC. The 7 golden rules are a guideline in keeping your IMC on the right path. One rule that stood out for me was "Concentrate on message clarity". clarifying what the message is that you want to get across to your customers is very crucial and it is important every message reflects or links back to the core values of the company.
Effective and comprehensive brand strategy must consider the critical importance of color. Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience.
Matilda Alisi's insight:
This is a great article about the importance of colour in brand strategy. Often color is overlooked when it comes to brand strategy, many people tend to associate their brands with a color of their preference or what they think will look "cool" to the consumers eyes. However according to this article that should not be the case. I agree with this article, and the fact that the critical importance of color must be considered in brand strategy. Color creates more of an emotional engagement with the consumers, color has the ability to trigger a multitude of thoughts, memories and associations to people, places and events as mentioned in the article. And it can affect us in many different ways which is why it is an important Brand Strategy. When creating a new brand the colors used/selected should define the brand and its values.
Creating emotional response is a great way to engage customers. This article goes through guidelines that can help marketers create a strong emotional response through brand messaging "without generating appropriate emotional response, no ad campaign can succeed" I agree with this statement, without emotional response = unsuccessful campaign leads to no customer engagement(interest) = customer finding another company to invest in. Keeping the brand message simple and close to home are a great way to make customers feel connected and engaged to your product or services.Creating something complicated or something out-of-the-box can leave your customers feeling confused or disconnected but sometimes creating something out-of-the-box can make the customer curious and want to find out more about the product. Focus on Faces, Make it memorable, Relevancy drives connection, always sell hope, dont lead with price, mirror the target markets values, and believability sticks are some other guidelines to help avoid an unsuccessful ad campaign. This article is really good.
According to modern business approaches, positive interaction with clients and customers is important, as it can effectively build a long term relationship, between the company and the consumers.
Matilda Alisi's insight:
This article is about the importance of customer engagement, and how positive interaction with clients and customers can effectively build a long term relationship between company and customers. It also mentions that it is cheaper for a company to satisfy and maintain devoted customers compared to trying to attract new customers which I agree with. It is easier to make existing or loyal customers happy then trying to attract new customers. It also goes on to say that involving customers for example asking them to provide feedback about the company and its services. This is a great way to engage customers and make them feel included and that their thoughts are being heard because at the end of the day it is the customers who are purchasing the products so only they can provide insight to what they want and this piece of information can help the company to understand and meet their needs.
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