What do sharks, tornadoes, tweets and TV have to do with healthcare? It all comes down to consumer engagement.
|Scooped by Mark Pardington|
This article explains how through using current and relevant pop culture references organizations can raise the levels of engagement with their consumers. The specific example referred to in the text is in US healthcare with Secretary of Health and Human Services Kathleen Sebelius using social media network twitter to connect with consumers using a humorous statement about a recent movie and relating it to the public health care system “… in 2014, Sharknado injuries will be covered as a pre-existing condition under #Obamacare.”
I find this to be a very good idea as it has managed to create quite a reaction from the consumers and made the admittedly "dry" topic of public healthcare interesting for the consumer, as such a product that is traditionally seen as more interesting to the public could use this to an even greater effect.
Social media is an almost perfect medium for communicating with the consumers regarding pop culture as it ensures that the message will be passed on quickly and offers a cheap way for direct communication.
With that said organizations will need to carefully consider which pop culture phenomenons they associate themselves with to ensure they conect with the correct target market and minimise the risk of alienating any consumers.