This article explains the advantages of creating consumer engagement; such as helping to build a long-term relationship between the companies and customers. At the same time, it also reduces the likelihood of any kind of sham. It is also relating companies’ high financial returns.
According to the statistics from this article, around 72% marketers all over the world consider customer engagement as the top most priority for the success of the business organizations. For example, social media such as Facebook and Twitter are the best examples of consumer engagement. Companies can make their own pages and explain about their brand, their product or services. Also, customers can give them feedback, such as discussions about the quality of the products and services of a particular company. If the feedback is positive, it will be a great benefit for company. If not, the company should be focusing on quality interaction with the customers to ensure positive feedbacks.
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