As mentioned in the article, i think it is the most important for companies to understand how to engage with the cumstomers and to build a relationship between customers because Brands live and die by their ability to understand and target consumer behaviors and to improve consumer engagement, it begins with an understanding of consumer behavior. Technology plays a big part in today’s market as we have become very reliant on it. This article identifies ways in improving consumer engagement through the use of technology which are: start early, segment your audience, consider timing and leverage mobile.
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