This article begins with giving a very brief but clear defintion as to what a marketing mix is and how it it used. Readers are able to understand how coca-cola has employed and executed a marketing mix in an efficient and effective way. This helps support their brand and maintain customer loyalty and awareness.Coke has powefully incorpoarted the four key elements into their marketing mix, these are product, place, price and promotion.
Coco-cola distributes their product in a strategic way so it is easily accessible and available to people all over the globe. The company supplies their products in many restaurant, public places, supermarkes and even a vending machines. Coco- cola sells their products at price that is affordable to their target market, which is vast middle class consumers.By maintaining a low price it shows Coco-cola value their consumers. The brand is strong enough to go through periods of price drops and economic recessions. Seeing as Coco-cola devote alot of money into advertising and promotions they are able to maintain their high position in the soft drink industry. Their brand remains to be better,stronger and more popular than their competitior, pepsi. Advertising and promotion tools such as TV, magazines and social media have been the best way to market Coco-cola and has lead to them having stong brand identity and equity.
There are 7 reasons why your company should be using direct marketing to reach your audience and generate leads and you’ll find them in this article! (Learn about the benefits of direct marketing from this recent blog post on Consumer Engagement Now.
This article discusses how direct marketing is an effective marketing tool that is highly beneficial to businesses and services, that being small or large. Direct marketing is a less costly way to market a certain product or service. Additionally, direct marketing is a way to grasp the customers attention in a non intrusive way, which is ideally what customers want. It helps create a more personal connection as businesses are engaging with their intended target market. This in turn can lead to positive results such as an increase in profits and sales. The most common type of direct marketing people recieve and are familiar with are catalogs, envelope mailers, letters, postcards, free-trial CDs and advertising mail. If a direct marketing campaign is executed properly businesses can expect great results.
This article strongly emphasizes how social media has become a great platform for marketers to interact directly with their intended consumers on a more personal level. Through the use of tweets, blogs and other social sites consumers are now able to inform brands and companies with their feedback and preferences.This provides companies with relevent information regarding ideas related to ways they can adjust their products and services. With the growth of smart phones and iPhones direct marketing is very effective as companies can reach people who are constantly on the go, which establishes direct contact and forms emotional bonds. Mobile marketing allows consumers to access marketing promotions, special sales or look at new products that appeal to them. I definitely agree that mobile marketing is effective and accessible. In my personal opinion I am directly contacted through mobile marketing tools on a daily basis which I find very useful and informative. I am approached with great promotions and deals from brands which usually grasps my attention.
Economic Times Coca-Cola tries to bring India, Pakistan together via its new vending machines Economic Times "Brands can't work remotely anymore so it is important to listen and engage to consumers," Wendy Clark, senior VP, integrated marketing...
Klaudia Lewis's insight:
What I admire most about this article is how Coca-Cola goes beyond traditional marketing and engages with their consumers in a way that has never been done before. Coco-Cola allows their consumers to interact with their brand and participate in marketing activities by captivating the consumers attention and interest on a emotive level. Coco-Cola is recognized for sharing happiness worldwide. The projects described in this article prove that their advertising and marketing strategies relate back to their main message. It is evident in this article that Coco-Cola is continuously striving to create innovative and unique ways to add value to their brand identity. Their imaginative ideas generate a higher brand awareness internationally, which can only make them stronger.
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