This article explains how to increase brand engagement through understanding your target public's psychography, such as what makes them laugh? what are their interests? What shocks them? etc. This knowledge of your audience is then used to mold a message that gives your audience a powerful reason to act; offers your audience a clear reason to participate; builds up your audience's familiarity with your brand through consistent messaging; that is emotive; and has visual imagery to reinforce the message. All of these elements of brand engagement must align with the overall IMC in order to get the best out of the consumer engagement.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.