Consumer engagement
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Instagram is the consumer engagement king, a report finds

Instagram is the consumer engagement king, a report finds | Consumer engagement | Scoop.it
Brands, listen up. The visuals-based platform registers engagement 18 times that of Facebook and 48 times that of Twitter, according to new research.
Jordan's insight:

This article expresses how instagram is an effective way to engage consumers and to create awareness for brands by exposing consumers with new products.

 

The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users while the average luxury brand has 100,000 followers. This shows the scale of instagrams large network. 

 

I like this quote "It's not about luxury brands chasing the hottest platform, but rather understanding which platforms make sense for them."  Strong trending brands related to fashion and clothing seem to hava a strong dominant presence to advertising on instagram from my own personal use.

Instagram is easy to navigate, and advertising isn’t forced, but easily accessible through the interface of instagram.  Visually people are more attracted to advertising if its visual rather than print based, radio, media based, which I believe contributes to instagrams success.

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Email Yogi: Achieve Consumer Engagement by Listening Across Multiple Channels

driving consumer engagement, listening across channels, email marketing best practices (Consumer engagement isn’t just about #email opens!
Jordan's insight:

Instagram is a key platform to engage with consumers. Instagram has grown tremendously, where companies have used it as a form of integrated marketing communications. With such a large market share using the social media website, it is great for companies to go in and create awareness through pictures, hashtagging and statuses. This can be successful for companies as relationships between the conSumer and the brand can be developed. Reading this article possible future forecasts show that Instagram could have a shift of focus to being an advertising tool, predominantly used for big and small companies

 

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Scott Normandin's curator insight, May 20, 2014 9:51 PM

A brief, but succinct article supporting the notion of direct, well researched and targeted engagement channels.

To the writers point, how many times have you denied, or opted out of an offer only to receive duplicate information weeks later. Engagement channel effectiveness is predicated upon access to accurate consumer data,...habits and preferences...and targeted messaging to reach the consumer.

Mayda Antun's comment, May 22, 2014 3:13 PM
Direct and to the point insight. In a way Humana does this, by asking multiple times how you would like to receive your smart summary, EOBs, etc.
Thomas Devasia's comment, May 22, 2014 10:40 PM
Scott - Agree with you and other comments. We have some challenges as an organization to work on in this area, but getting an enterprise CRM system is definitely a step in the right direction. Believe we know as an organization that multichannel communications are more effective than single channel approaches. However, it will still require team work and breaking down silos (as different channels are managed by different areas) even after a CRM solution is in place for us to maximize the information we have....the system alone will not get us there.
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Retailers Increase Consumer Engagement with Microsoft Advertising - Microsoft Advertising Blog - Microsoft Advertising Community

Retailers Increase Consumer Engagement with Microsoft Advertising - Microsoft Advertising Blog - Microsoft Advertising Community | Consumer engagement | Scoop.it
In the past, retailers had a linear, predictable and controlled marketing channel to consumers that went from ads, to mailer, to catalogue, to call, to store visit, to sales representative, to purchase.
Jordan's insight:

This article shows the advantages of online advertising for marketers. According to it, this channels allows a better reach and consequently consumer loyalty and repeated purchases through consumer engagement.


Today it is all about multi-channel and community which now involves multiple online elements such as search, online chat, track purchase, and uses tools such as price comparisons, blogs, social networks and more.

 

I also strongly believe that in todays competitve market it is critical that retailers needs to deliver content that is relevant, engaging and personal in order to build trust between the consumer and the brand. Ultimately this will enable businesses to create strong brand loyalty. I also strongly believe that businesses have huge potential to use big comapanies as stepping stones to help themselves build strong brand equity. 

 

 

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