Milestone 2 (also contains consumer engagement from previous milestone)
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5 Tips for Optimizing and Integrating Your Social Media Content - Search Engine Watch (SEW)

5 Tips for Optimizing and Integrating Your Social Media Content - Search Engine Watch (SEW) | Milestone 2 (also contains consumer engagement from previous milestone) | Scoop.it

Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. (5 Tips for Optimizing and Integrating Your Social Media Content http://dlvr.it/DwsGN)


Via Maurice Parisien
Jarrod Gardiner's insight:

This article looks at 5 ways in which a company can improve its intergration between media. The five tips the article provides are:

1. Make it easy to share. This looks at consuemrs being able to share their thoughts whuch means giving up a little control as a business.

2. Dont assume your name for something should remain its name. 

3. Keep an eye on trends.

4. Dont expect to go viral, but be prepared.

5. Intergrate and aintegrate all your digital assets

By using these tips you will have greater success in optimizing your social media content

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Cen Xun's comment, September 26, 2013 11:17 PM
Thanks for sharing this article and I learned 5 useful tips to ensure successful integration. 1. Make it easy to share. 2. Don’t assume the name for something should remain its name. 3. Keep an eye on trends. 4. Don’t expert go viral, but be prepared. 5. Optimize and integrate all the digital assets. By using these tips you will have greater success in optimizing your social media content.
Elaine Li's comment, September 27, 2013 1:08 AM
Joly, this article is really helpful and practical states all the tips clearly for us to optimizing and integrates social media content. Nowadays, in the competing online marketing environment, it is hard to achieve business goals. So companies need to implement these five tips into their strategies.
1. Make it easy to share.
2. Don’t assume the name for something should remain its name.
3. Keep an eye on trends.
4. Don’t expert go viral, but be prepared.
5. Optimize and integrate all the digital assets.
Selina EverHungry Nihalani's curator insight, October 7, 2013 12:46 AM

This article talks about the importance of integrating communications across several media channels and gives 5 tips to ensure successful integration. Marketers can lose opportunities if they do not implement integration. Making content easy to share can encourage people to share the content/information to others thus increasing the reach of the content, it can increase traffic to your site as a result help to reach your communication goals. Being able to adapt content and keeping eye on trends can also be beneficial as search engines can update and relate information back to your original content, bringing even more people to your website to view your content. Knowledge of popular trends can be useful to understanding what is important to audiences. Another tip is about being prepared yourselves for viral messages. Foreseeing such a reaction can mean you are better able to measure the success of the message and you will be better able to capitalize from the hype and reach.  Integrating social media is very important to IMC as more and more marketers make use of social media tools in the marketing of their brands. The 5 tips talked about in this article can optimize companies marketing communications.

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Marketing Communication - Effectiveness In Creating Brand ...

Marketing Communication - Effectiveness In Creating Brand ... | Milestone 2 (also contains consumer engagement from previous milestone) | Scoop.it
In view of the forgoing, the researcher intends to determine the effectiveness of marketing communication mix in creating awareness of a brand in the Nigeria bottling company 9th mile corner. 1.1 Statement of the problem.

Via Yunqi Zeng
Jarrod Gardiner's insight:

The article covers the importance of communication and how it plays a significant role in many businesses. It also covers the main ideas of the marketing mix.  It talks about how effective communication allows businesses to send across messages to the market. It takes a look closely at budgeting

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Yunqi Zeng's curator insight, September 26, 2013 1:45 AM

This article is really great and explained the marketing mix and communication mix models. The article introduced us the main issues of marketing communication in today world dissectively to start with and broke down the problem into parts and explained how the marketing is and how do we communicate very detailed. Many new knowledges like budgeting models. And it is an interesting and useful article.

Lucy Lim's comment, September 26, 2013 5:07 AM
This article explains the vital importance of communication and how it plays a significant role in many businesses. It points out how effective communication allows businesses to send across messages to the trade market, target market and the potential market. Nowadays, attractive pricing does not grab consumers but advertising through constructive communication creates good brand awareness. The marketing and communication mix is described to be a significant tool for effective marketing in the 21st century.
TSZ HA FUNG's comment, September 26, 2013 7:51 PM
i think company need to understanding budgeting models because it relate to the final result of brand awareness. Choose the right and consider how much money to spend direct effect the result, therefore company have to identify what channel they target consumer use and allocate the right amount of budget.
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The Role of Direct Mail in the Modern Marketing Mix

The Role of Direct Mail in the Modern Marketing Mix | Milestone 2 (also contains consumer engagement from previous milestone) | Scoop.it
Jarrod Gardiner's insight:

Due to digital marketing, social media, and email etc, many people beleive that their is no use for direct mail in the modern Marketing Mix. 

However this rticle talks about how it can still have a place. Statistics show that 83% of people will open normal mail, whilst 11% will open a email. One main reason this is seen as effective is due to the fact that it creates a emotional response from the consumer. This is something that can be generated from direct marketing.

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Emily Gavigan's comment, September 26, 2013 11:09 PM
Great article Danielle, like you say bombarding people with flyers in their letter boxes won't create a response from consumers but setting in place a strategic marketing strategy to work out how they can effectively target their customers, will have much more of a positive response. A marketing strategy is essential in using direct marketing as a communication tool because without it the effectiveness of the campaign is lost.
Maggie Zhang's curator insight, September 27, 2013 12:08 AM

As today, more and more companies start to realize the importance of the direct marketing. Direct mail, as one of the most important tools for direct marketing, still plays a big role communicating with the customers. The research showed that 83 percent of direct mail is opened in comparison to average email open rates of 11 percent in UK and 44 percent of consumers have visited store, purchased or enquired the product after received the direct mails from the company. The research tells us even nowadays more and more companies chose using direct email instead of direct mail, sending mail is still an important tool to reach certain consumers. 

Rachel Chen's curator insight, October 3, 2014 12:00 AM

Direct mail marketing is seen as a dieing source. Within todays modern technological society, social media, email, internet etc. is seen to be such a better and more advance way to market a company or product that it has left many wondering if there is a future for mail marketing. Response is carefully measured in an attempt to take the waste out of marketing and should be part of your long-term strategy. Activity through virtually any media can be classed as direct marketing.

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Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite

Real Brands Need Real-Time Leaders - The Importance of Embracing Social Media in the C-Suite | Milestone 2 (also contains consumer engagement from previous milestone) | Scoop.it

The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy to oblige. But, for many businesses both large and small, a communication disconnect exists between executive leadership in the C-Suite and their customers. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. While all of these techniques remain part of the marketing mix, the communication gap remains.

 

In today’s social world, CEOs, CMOs, CIOs and senior management must become aware of the many reasons for joining social networks. According to a study by Brandfog, consumers and employees hold company leaders who engage through social media in high regard.

 

The survey found that executives who engage their customers through social media can increase the company’s brand profile, instill confidence in their leadership team and build greater trust, loyalty, and purchase intent for customers. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engaged on social media.

 

Continue Reading... 

Jarrod Gardiner's insight:

This aticle looks at why senior management should embrace social media. This is due to the fact that social media provides many ways for a brand to communicate to the consumer. It is important to engage senior mangaement as a lot of business find they have a gap between the conusmer and management which needs to be fulled. 

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Shay Narsey's comment, September 26, 2013 4:36 PM
Terry, i liked this article on social media engagement. i feel it is vital that companies in this day embrace social media to engage with customer. most companies will feel that if they get a response from a company they are special and more inclined to be be further attached with the brand and may become a loyal customer
Matthew Randrup's comment, September 26, 2013 6:46 PM
Terry , i liked your article social media engagement is important in todays marketing. Its all about making the consumer feel like they mean something to the company and i feel that this article explained this well.
Ahmed Salman's comment, September 26, 2013 9:30 PM
I agree with your insight terry. i really enjoyed this article. i like how you embrace social media and how it engages consumers.
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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Milestone 2 (also contains consumer engagement from previous milestone) | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com
Jarrod Gardiner's insight:

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

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Matthew Pivac's curator insight, September 26, 2013 5:56 PM

This article is very well put together and describes in detail with good use of examples the way in which small businesses are going about their marketing wrong, through direct marketing to try and gain a customer base. It suggests in the article that Social media outlets are in fact where the customers now are, and that the small businesses that are spending so much on direct marketing currently, in fact need to allocate their resources into social media to gain this much needed customer base. 

Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
heeyeon yoon's curator insight, September 29, 2014 7:45 PM

People think direct mail is dead, but many small businesses are still spending money for direct mail campaigns and a lot of small businesses are using social media with their direct mail marketing. From the research 9 of the 51 small businesses integrated social media with their shared mailer tactic and 20 of the 51 advertising businesses did not include their social media channels. 

There are some advice to social media advice for small business when using direct mail;
-promote your social media channels
-always link to your business' social media channels
-use more than social media logos
keep your social media pages updated
-add more contact information on your mailer
-use google plus to make it easier to be found
-find a part-time marketing casch to add to your team

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Instagram registers consumer engagement 18 times that of ...

Instagram registers consumer engagement 18 times that of ... | Milestone 2 (also contains consumer engagement from previous milestone) | Scoop.it
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Jarrod Gardiner's insight:

Instagram is a application that can be used by brands to become evolved with the consumer. Visual content seems to engage with the consumer more than other content. Brands don’t even have to officially register with instagram but can still gain a lot of consumer engagement through hash tagging.

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Sam Liu's comment, August 21, 2013 7:19 PM
Well i think to engage with consumer doesn't have officially register with instagram, but yep instagram did good here. There are many ways to engage with consumers
Swati Tiwary's comment, August 22, 2013 10:12 PM
Instagram is definitely a growing network with consumers instantly attracted to the visual aspect of the application. Its is good way to get involved the consumers at a more personal level and at the same time getting the marketing message across. Instagram makes it fun to find the companies and interests by hast tagging . This way the consumer can engage with the brand and hence feels like that they are involves. This is a great way to engage with the consumers
Swati Tiwary's curator insight, August 22, 2013 10:24 PM

It can be said that consumer engagement is very cruicial in order to make the consumer feel that they are more involved with the brand. This leads to brand awareness which in time turns to brand loyalty. Instagram is a perfect example of how marketers and brands can engage with their consumers at a more personal level. Also as the world of instagram is visual, the consumers are more drawn to it. It is easier and more appealing for consumers to be attracted to visual content than reading big and long abstracts. Intsagram also has an element of "fun" which draws consumers. It is also a cost effective way to marketing and engaging with consumers as companies and brands do not have to spent any money on it. Instagram is an application of todays age and hence popular among the younger sections of the market