Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. (5 Tips for Optimizing and Integrating Your Social Media Content http://dlvr.it/DwsGN)
In view of the forgoing, the researcher intends to determine the effectiveness of marketing communication mix in creating awareness of a brand in the Nigeria bottling company 9th mile corner. 1.1 Statement of the problem.
The article covers the importance of communication and how it plays a significant role in many businesses. It also covers the main ideas of the marketing mix. It talks about how effective communication allows businesses to send across messages to the market. It takes a look closely at budgeting
Due to digital marketing, social media, and email etc, many people beleive that their is no use for direct mail in the modern Marketing Mix.
However this rticle talks about how it can still have a place. Statistics show that 83% of people will open normal mail, whilst 11% will open a email. One main reason this is seen as effective is due to the fact that it creates a emotional response from the consumer. This is something that can be generated from direct marketing.
The impact of social media in the digital bazaar is undeniable. Consumers now demand more transparency, authenticity and engagement from their brands, and the businesses smart enough to pay attention are happy to oblige. But, for many businesses both large and small, a communication disconnect exists between executive leadership in the C-Suite and their customers. Many companies typically turn to focus groups, surveys, and customer satisfaction analyses to understand their audience, but stop there. While all of these techniques remain part of the marketing mix, the communication gap remains.
In today’s social world, CEOs, CMOs, CIOs and senior management must become aware of the many reasons for joining social networks. According to a study by Brandfog, consumers and employees hold company leaders who engage through social media in high regard.
The survey found that executives who engage their customers through social media can increase the company’s brand profile, instill confidence in their leadership team and build greater trust, loyalty, and purchase intent for customers. In fact, 82 percent of survey respondents stated that they were more likely to trust a company whose CEO and leadership team engaged on social media.
Jarrod Gardiner's insight:
This aticle looks at why senior management should embrace social media. This is due to the fact that social media provides many ways for a brand to communicate to the consumer. It is important to engage senior mangaement as a lot of business find they have a gap between the conusmer and management which needs to be fulled.
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.
Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Jarrod Gardiner's insight:
Instagram is a application that can be used by brands to become evolved with the consumer. Visual content seems to engage with the consumer more than other content. Brands don’t even have to officially register with instagram but can still gain a lot of consumer engagement through hash tagging.
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