At Google, we’re interested in the “how” of engagement. We’ve interviewed industry visionaries, the world’s biggest brands, content creators on the cutting edge, and researchers who are codifying our experiences.
Francesca Perry's insight:
This article is written by the managing director of ad market development for google and YouTube and is exploring consumer engagement. She talks about how this generations of consumers have grown up drastically different than other generations largely due to technology. The technology that is available today is so sophisticated and advanced and has introduced a new meaning of consumer engagement. This article emphasizes that brands should be focusing on engaging their consumer rather than exposure to their consumers. Using technology such as social media brands can engage consumers by discussion forums, fan pages and allowing the consumer to share content about the brand. This is particularly effective as most consumers in this generation rely on peer approval for the products and services they use and buy
Brands, listen up. The visuals-based platform registers engagement 18 times that of Facebook and 48 times that of Twitter, according to new research.
Francesca Perry's insight:
Consumer engagement is when one consumers engages with another, a brand or a company. If you can effectively engage with your consumers then your company’s marketing techniques are correct. To effectively engage with a consumer you need to make them feel a meaningful relationship with your brand. To engage with customers typically you would see it done through brands own websites, promotions, adverts, public relations, social media etc.
This article discusses how Instagram has been the most successful tool for consumer engagement through the social media environment. It has been very successful for brands enabling them to engage with their consumers online, it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter. Instagram allows its users to post pictures on line for other Instagram users to see this would be very effective for brands as the visual aspect of advertising is much more effective than words in most cases it allows the consumers to have a visual of the brand and the brand image or what the brand is trying to promote
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