Consumer engagement
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The Engagement Project: Connecting with Your Consumer in the Participation Age – Think Insights – Google

The Engagement Project: Connecting with Your Consumer in the Participation Age – Think Insights – Google | Consumer engagement | Scoop.it
At Google, we’re interested in the “how” of engagement. We’ve interviewed industry visionaries, the world’s biggest brands, content creators on the cutting edge, and researchers who are codifying our experiences.
Francesca Perry's insight:

This article is written by the managing director of ad market development for google and YouTube and is exploring consumer engagement. She talks about how this generations of consumers have grown up drastically different than other generations largely due to technology. The technology that is available today is so sophisticated and advanced and has introduced a new meaning of consumer engagement. This article emphasizes that brands should be focusing on engaging their consumer rather than exposure to their consumers. Using technology such as social media brands can engage consumers by discussion forums, fan pages and allowing the consumer to share content about the brand. This is particularly effective as most consumers in this generation rely on peer approval for the products and services they use and buy

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Jeshleen Lata's comment, August 19, 2013 9:57 PM
This article talks about how this generation of consumers have grown up drastically different than other generations due to technology. I agree with Francesca Perry how she said technology today is sophisticated and advanced and has introduced in new meaning of consumer engagement. I like how this article emphasized that brand should be focusing more on consumer engagement rather than consumer exposure
Parl Harrington's comment, August 20, 2013 12:41 AM
I totally agree with the main point of this article that says “brands should be focusing on engaging with consumer rather than consumer exposure” Like Francesca have mentioned, technology today is sophisticated and advanced it reaches people from everywhere, any ages within seconds. It also provides an opportunity for people such as marketers and consumer to communicate, discuss and share experiences and ideas. This is common through social media networks like Facebook and Twitter etc.
Parambir Singh's comment, August 20, 2013 10:00 AM
The article highlights the role of technology in the changing context of marketing. The marketers are reaching the latest technological dimensions in regards to consumer engagement. I have a strong agreement with Francesca Perry that how advancement in the technology has brought a new meaning to the concept of consumer engagement. Also Francesca's insight that how the use of technology via social forums allows the consumers to share their views about the brand, is strongly agreed.
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Instagram is the consumer engagement king, a report finds

Instagram is the consumer engagement king, a report finds | Consumer engagement | Scoop.it
Brands, listen up. The visuals-based platform registers engagement 18 times that of Facebook and 48 times that of Twitter, according to new research.
Francesca Perry's insight:

Consumer engagement is when one consumers engages with another, a brand or a company. If you can effectively engage with your consumers then your company’s marketing techniques are correct. To effectively engage with a consumer you need to make them feel a meaningful relationship with your brand. To engage with customers typically you would see it done through brands own websites, promotions, adverts, public relations, social media etc.

This article discusses how Instagram has been the most successful tool for consumer engagement through the social media environment. It has been very successful for brands enabling them to engage with their consumers online, it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter. Instagram allows its users to post pictures on line for other Instagram users to see this would be very effective for brands as the visual aspect of advertising is much more effective than words in most cases it allows the consumers to have a visual of the brand and the brand image or what the brand is trying to promote

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renaychand's curator insight, August 22, 2013 9:01 AM

This article implies how Instagram has become well known and successful for consumer engagement due to the social media environment.

Consumer Engagement is known to as when a consumer is able to engage with a brand or a company. one this is implied correctly then it is adament that a company’s marketing techniques are accurate. Instagram has been largely successful in engaging consumers with their (instagram) as well as other company’s and brands online. Consumer engagement is to be around 18 time higher then Facebook and 48 times higher than Twitter - they achieve this by having a funtionality which allows consumers of instagram to engage with other companys, products and brands, this is done by posting pictures and adding tags of places, companys, brands and products or even sayings or slogans. This is a well proven marketing, advertising and promotional - even sales icon, many brands provide pormotions for their followers which allow consumers to follow their brands, products and companys ( engaging them to follow them) to recieve updates on whats happening sales or promotions on going as a factor. Instagram is by far a ' consumer enagagement king".

Ahmed Salman's comment, August 22, 2013 6:00 PM
I agree with your insight renay. I enjoyed how you carefully explained what this article is about and how and why instagram is the consumer engagement.
Teagan Adams's comment, August 22, 2013 6:34 PM
Renay has highlighted a very interesting point here, that Instagram actually garners higher customer engagement than Facebook and Twitter. Not only does it achieve this for the brand a person is looking at, but is becoming very successful at leading them to other similar brands, products and company's, which they often also engage with.