To a successful company, five components is the role for the employees to follow and work. However the role are created from the higher level management structure. and the make the key action and direction is the leader. leader is the most important for a group to achieve the goal. Wthout a leader that the group cannot work and get success. a good leader can consider the futrue value for the business and make a innovation under the plan and finish it efficiently that creat a group of workers work together for the goal and make it success.
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for your company. Here are five trend predictions in the world of B2B marketing for 2013 and where to focus your attention.
This article is talking about the changes in marketing in this years,The concept of integration is to combine various marketing communications like social/paper/online media, personal selling, direct marketing, and public relations in order to present consumers with the single and unified message of a brand. But now there are more channels to for the marketer for brand building, such as facebook, twitter and website. Those are the powerful promotions for brand building. However, personal sale is still a important role for help consumer to set up a brand image and explain the product then get quality feedbacks from consumers. For marketers, there are many types of marketing strategies to build image of brand increasingly but should choose the method carefully with the market data that make a quality decision.
Recently, the internet is more and more important and uses it frequently. Public Relationship for the consumers not only the just the typical consumers, after the consumers still have the fans, friends and followers from the internet. Those are the significant value for the company. Those can push the market into new type and more communicated between firm and consumers. The firm and get more feedback of product from the internet such as the comment and description of production from the customer. Also the firm can have more channels to adverts the product such as advertising video in Youtube and share into twitter or facebook. More comment for the advertising or product of brand that means more exposure for the brand in front of the customers. That will be a good chance for a brand to develop more loyalists.
Today on Branding Strategy Insider, we're taking another question from the BSI Emailbag. Manuel, a student of marketing in Frankfurt, Germany asks... “why companies like Procter & Gamble and Unilever are moving from managing and marketing their brands separately to leading with their company brand.”
Brand, is the integration of the intrinsic and extrinsic which include name, logo, brand image, quality and product services. Brand is from the core product of a company. Good companies have a successful core products that the best way to build up a brand.
However, this article is talking about the differences between house of brand and branded house. Brand architecture is not the brand strategy which is the higher level plan of brand eco-system. House of brand is a company develop difference branded name of product with the same company, for example, like Toyota, one of the most largest car factories which have different branded of car, like Lexus and Toyota. Both of them are made by Toyota. That have many benefits for the company, one is Lexus is a high quality and luxury car, for the other consumer will choose Toyota because the quality car Lexus is made by Toyota. Branded name , which is all of the product name with same brand’s name, such as Pulls, which is the local company in NZ and make many products with it. That helpful for consumers assured on the quality of product under the brand’s name. And easy to open other market.
This article is talking about the benefits of social media marketing strategy and how to achieve the goal of social marketing strategy. There are four steps to succuss the goal. Firstly, it is set up a objective to achieve for the business that is helpful to analysis the business. Secondly, to choose hight goals of social media to achieve the goal, that increase the rate of succus. Hight goal media might help for marketer to achieve the goal which the high rate for the other business. Thirdly, choose a appropriate social media are more helpful for business to catch the goal, for example, like George’s Pie in McDonald’s, they post the advertisement on facebook and twitter. Also some of consumers post the feeling and experience about eating the George’s Pie that make the George’s Pie are popular in New Zealand. Lastly, monitor the result after the social media marketing strategy that feed back from the result and analysis the action.
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