Consumer engagement
15 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by David Blomfield from imc and brand management!

The Importance of Communicating Your Brand Message | Branding ...

The Importance of Communicating Your Brand Message | Branding ... | Consumer engagement |
However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...



Via Kate Corkery
David Blomfield's insight:

This article was great at stating how important brand management is for a company. It also highlights just how important first impressions of a brand is, not only to the consumers that are buying your brand but also when it comes to dealing with other businesses to. The aim of the article was to inform the reader that the first time their client interacts with them, it will be important to make sure they can immediately understand what you offer and the benefit they would gain from doing business with you. It is important to note that most business's do in fact have good brand management but in order to take you brand to the next level, from simply providing a service, you must make your brand an experience. Lastly, I believe that a company's brand needs to be have both a good look and an experience to go with it. With this combination a brand will leave themselves imprinted on the minds of their consumers growing the brand name. 

TSZ HA FUNG's curator insight, August 22, 2013 9:35 PM

Today business environment is high competition, many company offer the same product and service, in order to make you different form other brand, company should understand the consumer actual need and want, provide an experience that they really want rather than what service you can provide. Also a good brand logo helps you get the first impression last longer and get more attention such as apple have an apple as they logo.

Yunqi Zeng's comment, August 22, 2013 11:25 PM
The brand management creates loyalty and it builds the strong consumers' trust with the companies which will be a long term relationship.
Sophie Portet's curator insight, October 7, 2014 7:27 PM

Integrated marketing communication and assuring your brand message is being conveyed effectively.

Scooped by David Blomfield!

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity - Forbes | Consumer engagement |
In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question:  What is the best way to impact purchase decision and brand loyalty?
David Blomfield's insight:

As a person who has studied marketing when I first read the title "Forget engagement, consumers want simplicity" I completely disagreed. However as it turns out the article does bring up some valid points about consumer engagement which is that a consumer only follows a brand in order to get a discount off their goods. Compared with the idea that marketers have about how  consumers follow a brand to simply to social network for the sake of social networking. The article also mentions the brand loyalty and purchasing decision of consumers through social networking. This gives me the idea that with the help of social networking there can be a positive influence with consumer engagement and over the long term can help a brand grow with the help of simplification of the decision making process. I personally believe that if you do not make your brand an experience your consumers will just switch off to your brand and forget about it.

James Bradley's comment, August 22, 2013 11:51 PM
I agree that simplicity is an essential factor to understand as a marketer and also how it ties into consumer engagement. For instance it is impossible for a consumer to get to the level of engagement required to be consider as brand loyal if they don’t understand and/or can’t be bothered with putting the effort to understand what the message is and also how the underlying message relates to them. Over complicating an advertisement or message will lead to disengagement from the potential consumer which is exactly what marketers want to avoid at all costs. This article offers good insight into this perspective of engagement.