However, this is not only important when communicating your brand messages to your consumers, but also when it comes to dealing with other businesses too. Another of my involvements, with a client looking to raise money, ...
This article was great at stating how important brand management is for a company. It also highlights just how important first impressions of a brand is, not only to the consumers that are buying your brand but also when it comes to dealing with other businesses to. The aim of the article was to inform the reader that the first time their client interacts with them, it will be important to make sure they can immediately understand what you offer and the benefit they would gain from doing business with you. It is important to note that most business's do in fact have good brand management but in order to take you brand to the next level, from simply providing a service, you must make your brand an experience. Lastly, I believe that a company's brand needs to be have both a good look and an experience to go with it. With this combination a brand will leave themselves imprinted on the minds of their consumers growing the brand name.
In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?
David Blomfield's insight:
As a person who has studied marketing when I first read the title "Forget engagement, consumers want simplicity" I completely disagreed. However as it turns out the article does bring up some valid points about consumer engagement which is that a consumer only follows a brand in order to get a discount off their goods. Compared with the idea that marketers have about how consumers follow a brand to simply to social network for the sake of social networking. The article also mentions the brand loyalty and purchasing decision of consumers through social networking. This gives me the idea that with the help of social networking there can be a positive influence with consumer engagement and over the long term can help a brand grow with the help of simplification of the decision making process. I personally believe that if you do not make your brand an experience your consumers will just switch off to your brand and forget about it.
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