Brands, listen up. The visuals-based platform registers engagement 18 times that of Facebook and 48 times that of Twitter, according to new research.
|Scooped by Chontelle Ah-Ping|
We all know of how social media is increasingly more prominent in our lives. Just look at the number of times we log on to Facebook every day, follow people on twitter or post pictures to Instagram. Has anyone else ever wondered what they actually used to do on the internet before we had social media sites? Solitaire and Paint come to mind for me.
This article shows how the dominance of social media in our lives, in particular Instagram, has become a tool to engage consumers, intentionally or unintentionally. The article states that Instagram is a new stage for brands to engage with consumers. It said that Instagram registers consumer engagement 18 times that of Facebook and 48 times that of Twitter. This is most likely because of the importance of visual content as this engages consumers more than social platforms without visual content. We could say that pictures engage better than words here. As Instagram has many users, it has a large audience and with the introduction of videos, this also gives another way for brands to engage consumers. Although it does not have the same reach as Facebook, the report shows its effect, but marketers must remember that they must learn where their consumers are and then create a standing there rather than just using Instagram because it is popular.