Brands, listen up. The visuals-based platform registers engagement 18 times that of Facebook and 48 times that of Twitter, according to new research.
Candace Pritchard's insight:
This is the perfect article to show how the use of social media can have such a strong effect on consumer engagement. As the article says the consumer engagement for Instagram is 18 times that of Facebook and 48 times that of Twitter. Marketers need to always be up to date with the latest of consumers. Instagram itself has a huge amount of comsuner engagement but is always a brillaint app for consumer engagement of other brands e.g Brands havig there page for consumers to follow or consumers posting photos and using hashtags of the brand name e.g #Channel. It is great to use instagram and your marketing at this particualr time e.g 'Share this photo on instagram to be in to win". This gets consumers engaged as well as sharing the brand names with all of their followers.
Consumer Engagement is really important within a brand as it can change the emotions, attitudes and behaviours of a consumer. The better the engagement the better the relationship between the consumer and brand This article mentions nice trends that define forms of consumer engagement. I find that the article has listed relevant trends but does not explain what they, I find that the explanations are too simple. Apart form that, I totally agree that most trends for consume engagement these days are online though social media or by using apps on smart phones. So many people these days are on smart phones so are always usoing apps. If your brand has an app then it is a great way for conusmers to always be engaged with the brand.
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