One of the biggest ways that brands fail is not understanding their consumers and although they are fully utilising media and resources available to them, their timing is all off and often their attempts to engage with a consumer is missed due to not understanding their daily routines. More time and effort needs to go into the strategic planning of a communication mix with consumers. There is no point springing a holiday offer onto consumers a week into the holiday period as they would have already made prior plans. As well as timing, brands need to chose the appropriate channels to engage with their consumers. If appealing to corporate consumers, an email may be enough because they are at a desk all day. However if you email a teenager, they may not even check their emails daily so could miss out altogether! It is a combination of understanding your target market and which media and resources are most suitable to be successful in engaging with the brands consumers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.