Without strategy, social media marketing is just making noise and cluttering feeds for the sake of being present. Every action on social media needs to be purposeful and tie back to business goals....
Alexandra Leeming's insight:
Technologies constant development and popularity means that there are more resources that businesses can take advantage of to build their brand identity and equity. This case study sums it up nicely that "without strategy, social media marketing is just making noise". In order for businesses to be successful they must have an integreted marketing plan that combines all elements of advertising, whether it be through billboards, facebook, tv adverts, even promotional campaignes. If the message is not consistent and in line with what the business is all about, this confuses consumers and could deter them from the offerings. Current technology allows businesses to specifically target consumers as Social Factor has done in this article by creating a facebook page where tourists can have access to the services offered. Having a facebook page makes it possible for tourists to share content, opinions, insights and experiences they have had with the company which if positive, could result in increased business for the company and increased brand equity!
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