Shazam helps redefine the consumer engagement market with a little help from Carlos Slim. Shazam Logo New technology firm Shazam is still working out how to convert its potential into profit. Billionaire Carlos Slim is its ...
|Scooped by Aleisha Snell|
This article shows true insights when regarding consumer engagement. The main way they address this is by producing a free application in which consumers have the ability to access it when it is needed to remember and identify songs. Carlos Slim, the main financer, stated that a key way to engage with their consumers is by reaching out to them via “the power of mobile with traditional broadcast media and advertising to create compelling value-added experiences for consumers, content providers and brands." This creates a personal appeal to different target markets; in particular music listeners.
By using popular brands and providers within their marketing (that the consumers recognize), Shazam’s brand gets established to a wider group and also; the consumers know they can trust such an application due to the high recognized brands.
Lastly, the main consumer engagement that Shazam holds over its competitors is that is free, and convenient to their consumers. The fact that Shazam is working on a loss initially, it shows that this business is focusing on growing their user base before even thinking about profits.