Consumer-engagement AUT
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Consumer-engagement AUT
Consumer engagement is the resulting impact of a brand interacting with consumers through of a variety of marketing initiatives.
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iPad Dominates Consumer Tablet Purchase Intentions

iPad Dominates Consumer Tablet Purchase Intentions | Consumer-engagement AUT | Scoop.it
Yankee Group surveyed 506 people and almost half of them (47%) plan to buy an Apple iPad.  Amazon and Samsung were second and third respectively of named companies garnering 7% and 6% of purchase intentions.  Almost everyone else: HP, Dell, Sony, ...
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Benefits of direct marketing | Queensland Government

Benefits of direct marketing | Queensland Government | Consumer-engagement AUT | Scoop.it
Find out how direct marketing campaigns can increase sales and improve customer loyalty.
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Direct marketing gives company the oppotunity to promote their products and services directly to customers. This article describe some specific benefit and challenges of direct marketing, that will help company use direct marketing effectively.

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Top integrated marketing ideas for multimedia magic

Top integrated marketing ideas for multimedia magic | Consumer-engagement AUT | Scoop.it
Integrated customer marketing is the key to driving increased loyalty, customer lifetime value and overall return on ad spend.
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Multimedia magic is occuring when retailers get their customers to interact with different channels or multiple forms of media, the lifetime value of a comparable multibuyer increases exponentially. 

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Fuse Youth Marketing Agency, Youth Marketing Experts

Fuse Youth Marketing Agency, Youth Marketing Experts | Consumer-engagement AUT | Scoop.it
Fuse is a youth marketing agency that connects brands with teens and young adults through sports, music, fashion, gaming and other interests. We help brands reach a mass audience while maintaining credibility with key influencers.
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Bùi Nghĩa Dũng's comment, March 20, 2013 3:46 AM
Internet is growing day by day, so engagements between consumers and companies often conducted on the internet. Through some social medias, such as Facebook, twitter, google plus, consumers can complaint, solve the problem in a convenient way. Improving brand in social media, create quick survey may be easier than in the real life.