Yankee Group surveyed 506 people and almost half of them (47%) plan to buy an Apple iPad. Amazon and Samsung were second and third respectively of named companies garnering 7% and 6% of purchase intentions. Almost everyone else: HP, Dell, Sony, ...
Find out how direct marketing campaigns can increase sales and improve customer loyalty.
Bùi Nghĩa Dũng's insight:
Direct marketing gives company the oppotunity to promote their products and services directly to customers. This article describe some specific benefit and challenges of direct marketing, that will help company use direct marketing effectively.
Fuse is a youth marketing agency that connects brands with teens and young adults through sports, music, fashion, gaming and other interests. We help brands reach a mass audience while maintaining credibility with key influencers.
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