Consumer Engagement 2013
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Consumer Engagement 2013
IMC - Consumer Engagement
Curated by Jasmeeta Patel
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Rescooped by Jasmeeta Patel from Engagement with Consumers - IMC 2013.
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Which Is Better For Retail Sales, Online Or Offline Customer Engagement? - Forbes

Which Is Better For Retail Sales, Online Or Offline Customer Engagement? - Forbes | Consumer Engagement 2013 | Scoop.it
Offline to online. Online to offline. Today’s consumers live multi-dimensional, multi-platform lives –and their buying behaviors reflect that same complex dynamic. In many ways, retailers are now racing to catch up.

Via Kelly Alexander, Kamakshi Kansal
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Greg Nekcam's curator insight, March 20, 2013 8:26 PM

I think it is really difficult to say which is better for customer engagement, online or offline. I feel that for both options there are many variables and benefits that can be considered, but it comes down to the how the customer want to be engaged. For instance, some consumers find it important to go into a brick and mortor store, and physically touch or try what they potentially want. This is important for offline customer engagement because it allows for a connection to the customer which can lead to increased sales and larger customer base. Online customer engagement i feel is alot harder to pin point.

For me personally i buy most things online and will shop around looking for the best deal. I know what brands appeal to me and know what i want so i feel that it is hard for an individual online retail store to fully engage someone like me online. I believe that for company's to get it right there needs to be exactly the right mix for the target market to build the relationship. But there was a good point raised in another post about this article....Do all consumers want to build a relationship??

Tarjana Patel's comment, March 21, 2013 4:48 AM
I agree both online and offline shopping both have their benefits. Renee raises a good point, if a business under goes market research they can gain a further understanding on what their customer’s preferences are. Online shopping can be so addictive to some people, this could be due to the convenience and low prices as business do not need to rent stores etc, saving money. However traditional retail stores also have there benefits such as engagement with the consumer, and a way of boosting sales. In regards to Annabel’s question, I think it depends on the type of consumer, if they wish to be aided or not. I find a lot of the time people can find it annoying.
Personally I prefer to shop offline, this is due to the guarantee that I know what I am buying is all to my liking e.g. size , I also find at times there is more of a range in store which is not listed on the website. Also, if I am buying a new product, I have the ability to ask the sales people questions if necessary.
Sophie Frakes's comment, May 10, 2013 12:13 AM
I think this article was very interesting and as suggested above both forms of engagement play an important part. Depending od a variety of factors such as what the product is and who the consumer/customer is would play a part in how much each platform plays in making a purchase decision. For example people buying a car may do the majority of work online such as research, reading reviews, and looking for an actual seller. But how many people would actually buy a car without going to look at it in real life and without taking it for a test drive.
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How to enhance customer engagement through Social Media - Grow Media

Social media mainly concern with web- and mobile-based technologies to hold associated and collected dialogue and “acquaint abundant and extensive
Jasmeeta Patel's insight:

Once again, in today's day and age ALOT of companies are using social media as an advertising tool. This article explains the types on social media technologies, and why they are important. There are some tips on how to engage your customers through social media. 

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Amy Yin's comment, March 19, 2013 9:18 PM
Awesome! Using social media can be a great way to engage your customers, also to help your company to stay current!
Kamakshi Kansal's comment, March 20, 2013 4:30 AM
Social media proves a huge success in consumer engagement. A lot of people use social media so are already feel at home with this sort of media. Companies that advertise their brands this way find a lot of consumer getting familiar with their brand. In saying that, the businesses brand must be genuine and honest to it's consumer.
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5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement | Consumer Engagement 2013 | Scoop.it
The surprise smash-hit social networking site of 2011 wasn’t Twitter, Tumblr or Google+. In fact, it was a site that, even today, is still an invite-only social network. The Pal...
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Kamakshi Kansal's comment, March 20, 2013 4:45 AM
This is a great way for businesses to engage in consumer engagement. This makes it fun for both businesses and the consumers!
Jasmeeta Patel's comment, March 21, 2013 3:36 AM
Pinterest is like a scrapbook. Companies can visually show their consumers their products, brand personality etc. This interactive website allows consumers to repin photos of things they liked, and make general notes about it. This allows marketers to learn about what attracts their consumers, and why they were attracted to it. Pinterest is a great way to learn about consumers in a fun environment!
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Marc Jacobs Leverages Social For Luxury Consumer Engagement | InsideFMM

Marc Jacobs Leverages Social For Luxury Consumer Engagement | InsideFMM | Consumer Engagement 2013 | Scoop.it

Via Marlene
Jasmeeta Patel's insight:

In todays day and age it is essential that companies market themselves on social media websites. Consumers are able to look for information on their favourite brands whenever they want, where ever they want. Consumers want to be in control of what content they recieve nowadays, rather than the company feeding out all this information that consumers aren't engaging in. 
This article is a clear example of how Marc Jacobs interact with their consumers via social media. Marc Jacobs have seen a large increase in their consumer engagement by starting conversations on Twitter and Facebook.  

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Mez Raukawa Newton's comment, March 21, 2013 10:29 PM
This article goes to show that social media is very effective when it comes to brand management. Social Media is also another great tool when it comes to consumer engagement as customers’ easily take advantage of social networking sites such as Facebook and Twitter.
Luna Phan's curator insight, April 9, 2013 10:05 AM

Marc Jacob has done a really good job when using social media to interact with his customers. They can sign up to win 2 spots to attend his show with fully packet or join the #marcjacobslive conversation via either Twitter or Facebook. The result is the Marc Jacobs show on Wednesday trended to the #8 most talked about topic on twitter worldwide. 

The more people communicate, the more they know about MJ. MJ now building a stronger relationship with the customer as well as its brand.

 

Ilona Hussain's comment, April 9, 2013 10:34 PM
This article is a great example of successful customer engagement as well as positive integration of marketing elements. Marc Jacobs campaign attracted record numbers in the fashion industry mainly through their live interaction with their consumers. This article can teach other marketers how the use of social media can be extremely beneficial to the company if they use it in the right way.