Offline to online. Online to offline. Today’s consumers live multi-dimensional, multi-platform lives –and their buying behaviors reflect that same complex dynamic. In many ways, retailers are now racing to catch up.
Social media mainly concern with web- and mobile-based technologies to hold associated and collected dialogue and “acquaint abundant and extensive
Jasmeeta Patel's insight:
Once again, in today's day and age ALOT of companies are using social media as an advertising tool. This article explains the types on social media technologies, and why they are important. There are some tips on how to engage your customers through social media.
In todays day and age it is essential that companies market themselves on social media websites. Consumers are able to look for information on their favourite brands whenever they want, where ever they want. Consumers want to be in control of what content they recieve nowadays, rather than the company feeding out all this information that consumers aren't engaging in. This article is a clear example of how Marc Jacobs interact with their consumers via social media. Marc Jacobs have seen a large increase in their consumer engagement by starting conversations on Twitter and Facebook.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.