A few days ago, my colleague Suzanne Walsh, shared a tweet with me that pointed to a blog post titled, "Social Media Is Not About Engagement?" from Bundlepost (a social media productivity tool).
Azhar Mohammed's insight:
Social media plays an important part in consumer engagement in the contemporary market. Social media can be a useful tool to get consumer insight, feedback, preference and involvement for your product. It is also a very powerful and accurate tool to measure consumer participation with tools like hit counters and maps to chart demographic details of consumers who participate.
Consumer engagement again links back to IMC since your target audience can directly tell you whether or not your marketing efforts are panning out sensibly to your intended audience or not.
Facebook, twitter and instagram are leading social media organisations today and can help marketers to directly engage with their target market instantly. Your marketing efforts should be interactive and if you can accommodate your consumers thoughts and actions into your marketing efforts then you’re a effectively communicating to your consumers and future consumers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.