Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.
Penei Wilson's insight:
This article talks about the effects that social media is having on consumer engagement, casing social platforms such as Instagram, Facebook, Twitter and Youtube. It outlines the importance social media has with consumers in today's technological world and that without businesses engaging with the online networking platform they are missing out a vital tool in getting consumers more involved with their business. They say that marketers need to find where their consumers are and then create a presence there in relation to social media. Social media platforms based on visual content engage consumers more than other kinds of social platforms a study in the article says. I found that this article was helpful in understanding the extent to which consumer engagement is an important component of IMC because social media is inexpensive, easy to use and easily accesible to consumers.
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