The study suggests three ways that marketers could use native mobile experiences to reach their brand\'s target audience with Asia-Pacific leading the trend in some instances.
Sam Shen's insight:
This article indicates that the online shopping is the most engagement from consumers to companies nowadays. Online shopping used to be done on PC.However, with more time individuals using smartphone, consumers use mobile device to buy, play games, watch TV,which is a new trend, especially for young consumers. Those companies who have not prepared any mobile shopping program to engage customers is far behind.Marketers have several ways to reach companies' target audience such as App, adds insertion in games etc and those audience are often aged between 18-54. Moreover, to know consumers' habit will help the advertising.For example, consumers usually online shop while they are relaxing at home. So 7pm-11pm is a good time to put adds on. Numers show that the hour individuals spend on for non-working activities is reducing while the hous spend on smartphone is increasing. What is more, the study shows the more consumer browse add the more likely they will buy the product.
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