When it comes to lead generation, social media can be a very effective tool for businesses.
According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.
Among major U.S. corporations, who’s winning and losing in the creation and protection of their reputations online? A new infographic from MGD Advertising in Southern Florida provides some surprising results.
You’ve probably heard the term “social selling” before. People use the term in different ways but it is generally known as a sales technique that starts via a social network like Twitter, Facebook, or LinkedIn. If you ask a marketer what it is, they would probably say “inbound marketing” or some other related term.
By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.
Key takeaways from 8 Steps to Becoming a Contagious Social Brand
Most companies have at least a rudimentary handle on the practices, and maybe even the tactics, of social media on a day-to-day basis. Yet again and again I hear from many of the leaders I talk to, “Our investment in social is not bearing fruit. Is it even worth it? Is it necessary, but just as a defensive measure – because everyone else is doing it, and consumers expect us to now – or will it actually benefit us in some tangible way if we do it better?”
Engage, do not broadcast. The biggest failure I see in brands using social is that they think of it like a billboard or magazine ad.
The reason for this is straightforward, but few social advocates have identified it yet. Very few companies have a social strategy at all, and almost none have aligned that strategy to the corporation’s principles (if they even know what those principles are).
Both loyalty and advocacy are specific stages in the customer life cycle,not isolated, stand-alone concepts. Too often businesses don’t understand the specific stages through which a customer progresses post-purchase, and assume that the path to advocacy is somehow automatic. Or worse, that there’s no difference between loyalty and advocacy at all.
After losing one third of its customers in 2012 and approximately $4.3 billion in sales, JCPenney's new strategy is to engage with consumers to make sure that never happens again. And what better media for the conversation than Twitter and Facebook?
"What matters with mistakes is what we learn," the Young & Rubicam-created commercial, titled "It's No Secret," says. "We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful." The spot ends begging consumers to "come back," and then flashing the hashtag #JCPListens to continue the PR campaign on the web.
When you’re using social media, are you an Ultra? Perhaps you’re more of a Dipper, or a Peacock. You might be happier being a Ghost or a Lurker.
And if you’re pretty sure you’re not any of these things, you might just be a Denier.
A survey by online bank First Direct has determined that there are 12 unique personality types across users of social media, including Ultras, who are obsessed with checking Facebook and Twitter, Dippers, who are infrequent users, Peacocks, who love to show off their popularity and Ghosts, who are crave privacy and anonymity.
With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Social media is getting a small upswing in advertising dollars, but it isn't as much as one might think. It almost seems as though the newest form of advertising has still managed to be old-fashioned in its approach.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.