Consumer Empowerment
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Consumer Empowerment
Empowered Customers Can Make Enterprises More Competitive
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The Social Customer: Youth & Technology Trends for 2014

The Social Customer: Youth & Technology Trends for 2014 All data sourced from The Social Customer Report by Mobile Youth.
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[INFOGRAPHIC] Using #SocialMedia For Lead Generation

[INFOGRAPHIC] Using #SocialMedia For Lead Generation | Consumer Empowerment | Scoop.it

When it comes to lead generation, social media can be a very effective tool for businesses.


According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.

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How Much Is A Tweet Really Worth?

How Much Is A Tweet Really Worth? | Consumer Empowerment | Scoop.it
When you integrate Twitter into your marketing, you can expect to add about 1-2% to your revenue.
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In the Age of Social Media, Why PR Should Matter to Businesses, Both Small and Large

In the Age of Social Media, Why PR Should Matter to Businesses, Both Small and Large | Consumer Empowerment | Scoop.it
I tell my clients all the time that social media is Public Relations' BFF, or as I prefer to call it, BFFL -- "best friend for life."
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Winners And Losers (US): Online Reputation Management Trends

Winners And Losers (US): Online Reputation Management Trends | Consumer Empowerment | Scoop.it

Among major U.S. corporations, who’s winning and losing in the creation and protection of their reputations online? A new infographic from MGD Advertising in Southern Florida provides some surprising results.

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The Sharing Economy

Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6

social4ce's insight:

A great presentation with lots of great examples ...

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How Social Networks Change the Way We Buy AND Sell

How Social Networks Change the Way We Buy AND Sell | Consumer Empowerment | Scoop.it
Buying And Selling Have Changed

You’ve probably heard the term “social selling” before. People use the term in different ways but it is generally known as a sales technique that starts via a social network like Twitter, Facebook, or LinkedIn. If you ask a marketer what it is, they would probably say “inbound marketing” or some other related term.

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Facebook EdgeRank [INFOGRAPHICS]

Facebook EdgeRank [INFOGRAPHICS] | Consumer Empowerment | Scoop.it
For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love.
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How To Become a Contagious Social Brand In 8 Steps

How To Become a Contagious Social Brand In 8 Steps | Consumer Empowerment | Scoop.it

By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.


Key takeaways from 8 Steps to Becoming a Contagious Social Brand

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Twitter -- Your New Power Networking Business Tool

Twitter -- Your New Power Networking Business Tool | Consumer Empowerment | Scoop.it
The need for networking hasn't changed, but the tools have -- and leveraging those tools to tap into that wealth of opportunity is easier than you might realize.
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7 Types of Customers on Social Media (And What They Mean for Your Business)

7 Types of Customers on Social Media (And What They Mean for Your Business) | Consumer Empowerment | Scoop.it
Any business using social media to market their company online, share about their business, and engage with customers will quickly learn that there are many
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Social Media Users Support Social Good [Study]

Social Media Users Support Social Good [Study] | Consumer Empowerment | Scoop.it
Social networking sites have literally brought the world together. It brings in a feel of unity. This unity can do lot more than we think of doing.
social4ce's insight:
  • Social networking sites helps a cause, 54% of respondents indicate they are more likely to support a cause through social sites rather than offline.
  • 82% agree that social media is effective in getting more people to talk about causes or issues.



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Instagram Best Practices for Brands

Instagram Best Practices for Brands | Consumer Empowerment | Scoop.it
Discover Instagram best practices for brands and why it’s important for them to tap into this mega social network.

Via David Wesson Evolve Social
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David Wesson Evolve Social 's curator insight, August 14, 2013 8:22 PM

There is not a lot written on best practives for brands on Instagram so this articel whilst from the beggining of the year is just as relvant now. Some great insight in here 

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Customers Expect SOCIAL In Your Social Media Leadership

Customers Expect SOCIAL In Your Social Media Leadership | Consumer Empowerment | Scoop.it

Most companies have at least a rudimentary handle on the practices, and maybe even the tactics, of social media on a day-to-day basis. Yet again and again I hear from many of the leaders I talk to, “Our investment in social is not bearing fruit. Is it even worth it? Is it necessary, but just as a defensive measure – because everyone else is doing it, and consumers expect us to now – or will it actually benefit us in some tangible way if we do it better?”


Engage, do not broadcast. The biggest failure I see in brands using social is that they think of it like a billboard or magazine ad.


The reason for this is straightforward, but few social advocates have identified it yet. Very few companies have a social strategy at all, and almost none have aligned that strategy to the corporation’s principles (if they even know what those principles are).

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Customer Loyalty and Advocacy are Not Interchangeable Concepts

Customer Loyalty and Advocacy are Not Interchangeable Concepts | Consumer Empowerment | Scoop.it

Both loyalty and advocacy are specific stages in the customer life cycle,not isolated, stand-alone concepts. Too often businesses don’t understand the specific stages through which a customer progresses post-purchase, and assume that the path to advocacy is somehow automatic. Or worse, that there’s no difference between loyalty and advocacy at all.

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9 Takeaways From Social Media Examiner’s 2013 Social Media Marketing Report

9 Takeaways From Social Media Examiner’s 2013 Social Media Marketing Report | Consumer Empowerment | Scoop.it
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VOC: Voice of the Customer or Voice of Change?

VOC: Voice of the Customer or Voice of Change? | Consumer Empowerment | Scoop.it

Consumers Want to be Involved

Consumers Expect their Voice to be Heard....

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Moms Are Power Users Of Social Media On Mobile

Moms Are Power Users Of Social Media On Mobile | Consumer Empowerment | Scoop.it
Mothers drove 32% of online spending in the last quarter of 2012. ;
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Baby-Boomer Marketers Are Misreading Millennials' Media Behavior

Baby-Boomer Marketers Are Misreading Millennials' Media Behavior | Consumer Empowerment | Scoop.it
baby-boomer marketers must recognize that millennials are immune to old-school media tactics.
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Here's How JCPenney Runs A Social Media Apology Tour

Here's How JCPenney Runs A Social Media Apology Tour | Consumer Empowerment | Scoop.it

After losing one third of its customers in 2012 and approximately $4.3 billion in sales, JCPenney's new strategy is to engage with consumers to make sure that never happens again. And what better media for the conversation than Twitter and Facebook?


"What matters with mistakes is what we learn," the Young & Rubicam-created commercial, titled "It's No Secret," says. "We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful." The spot ends begging consumers to "come back," and then flashing the hashtag #JCPListens to continue the PR campaign on the web.


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Teens and Social Media [Infographic]

Teens and Social Media [Infographic] | Consumer Empowerment | Scoop.it
Teens are shying away from Facebook 61% of teens are using Tumblr, whereas only 55% of teens are on Facebook
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There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC]

There Are 12 Types Of Social Media User – Which One Are You? [INFOGRAPHIC] | Consumer Empowerment | Scoop.it

When you’re using social media, are you an Ultra? Perhaps you’re more of a Dipper, or a Peacock. You might be happier being a Ghost or a Lurker.

And if you’re pretty sure you’re not any of these things, you might just be a Denier.


A survey by online bank First Direct has determined that there are 12 unique personality types across users of social media, including Ultras, who are obsessed with checking Facebook and Twitter, Dippers, who are infrequent users, Peacocks, who love to show off their popularity and Ghosts, who are crave privacy and anonymity.

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Surprise: People Are Rude on Social Media

Surprise: People Are Rude on Social Media | Consumer Empowerment | Scoop.it
One in five people have reduced in-person contact with someone after a cyber fight, according to a new survey.
social4ce's insight:

Younger people are four times more likely than Baby Boomers to have emotionally charged conversations over social media.  


Social media platforms aren't the problem, it's how people are using them that is causing a degradation of dialogue that has potential to destroy our most meaningful personal relationships...

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Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC]

Social Influencers: Digital Marketing's Most Overlooked and Misused Resource [INFOGRAPHIC] | Consumer Empowerment | Scoop.it

With all that has changed due to the Internet and social media and the ways that advertisers can creatively reach the audiences of the digital era, surprisingly little has changed in the way that advertisers spend their money. Your basic banner advertisement is still the big financial drain. Social media is getting a small upswing in advertising dollars, but it isn't as much as one might think. It almost seems as though the newest form of advertising has still managed to be old-fashioned in its approach.

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