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Does Your Strategy Match Your Competitive Envrionment?

Does Your Strategy Match Your Competitive Envrionment? | Consumer Empowered Marketing | Scoop.it
How predictable are competitive conditions in your industry? How much power does your company have to shape its underlying competitive environment? These questions are critical to strategists, since clearly the kinds of strategies that work in predictable industries are likely to be worlds apart from those geared to shaping highly volatile environments.

 

This should hardly surprise you. In our recent research, we've found that fully three-quarters of the executives we surveyed at 120 companies around the world in 10 major industry sectors were well aware of the need to match their strategies — and the process by which they create them — to the specific conditions of their competitive environment. And yet, our research also found far too many were employing strategies suited only for predictable and immutable industries.

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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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American Consumers Careful With Spending in Summer 2014

American Consumers Careful With Spending in Summer 2014 | Consumer Empowered Marketing | Scoop.it
Most Americans are using cost-saving measures to purchase items this summer. A majority have recently bought generic goods and gone online to find the best deal, while fewer have gone shopping for fun or made major purchases.
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Marketing Cloud

Marketing Cloud | Consumer Empowered Marketing | Scoop.it
Richard Meyer's insight:

26% of marketers don't know which channel delivers best leads

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Email Deliverability 101 [Infographic]

Email Deliverability 101 [Infographic] | Consumer Empowered Marketing | Scoop.it
We have had email in our working and personal lives for some time now and despite the way technology evolves so quickly, it is still a very
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Globally, Consumers Say They Spend More Time Shopping Offline Than Online

Globally, Consumers Say They Spend More Time Shopping Offline Than Online | Consumer Empowered Marketing | Scoop.it
Source: PayPal [pdf]

Notes: Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online, with China (narrowly in
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A Breakdown Of Pinterest Users - infographic

A Breakdown Of Pinterest Users - infographic | Consumer Empowered Marketing | Scoop.it
Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance. A new study has reveled. Check out this infographic for rest of the findings.
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Is 'marketing' ready for digital transformation? | ZDNet

Is 'marketing' ready for digital transformation? | ZDNet | Consumer Empowered Marketing | Scoop.it
Research explains how marketers and the CMO can become leaders in digital business transformation.
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Millennials Are Old News — Here’s Everything You Should Know About Generation Z

Millennials Are Old News — Here’s Everything You Should Know About Generation Z | Consumer Empowered Marketing | Scoop.it
The new generation of consumers.
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Will Google's Panda 4.0 Kill Content Syndication?

Will Google's Panda 4.0 Kill Content Syndication? | Consumer Empowered Marketing | Scoop.it
Did you take a hit from Google's Panda 4.0 update? You may want to consider these tips to ensure your content is safe.
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High Drug Prices -- Sorting Through The Sovaldi Inspired Outrage

Patients, physicians and payers all rightly demand that new drugs deliver real value. They are justified in their concerns that some new drugs offer little value yet come at a steep cost. Indeed, it is hard to justify paying thousands of dollars for a cancer drug that might only extend life for 8 weeks.
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Infographic: The Online Path to Purchase

Infographic: The Online Path to Purchase | Consumer Empowered Marketing | Scoop.it
Competition in the eCommerce space is getting more fierce. It's a saturated market, with thousands of stores offering the same products for about the same price.
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Health buzzwords on food labels are misleading consumers, study finds

Health buzzwords on food labels are misleading consumers, study finds | Consumer Empowered Marketing | Scoop.it
Consumers are likely to believe that “whole grain” canned pasta, “organic” candy and soda that contains “antioxidants” are more healthful than the same products without those buzzwords on the labels, researchers say.
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New Research Report: The Future of the Customer Relationship | CustomerThink

New Research Report: The Future of the Customer Relationship | CustomerThink | Consumer Empowered Marketing | Scoop.it
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Pay Attention: Net-Neutrality Rules Could Shake Up Online Advertising

Pay Attention: Net-Neutrality Rules Could Shake Up Online Advertising | Consumer Empowered Marketing | Scoop.it
If the FCC allows a multi-tiered system, the online ad industry could look remarkably different in the future.
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Multi-generational Household Population Continues to Rise Post-Recession

Multi-generational Household Population Continues to Rise Post-Recession | Consumer Empowered Marketing | Scoop.it
The number of Americans living in multi-generational households, which spiked during the Great Recession, has risen to a record 57 million in 2012, including about one-in-four young adults ages 25-34.
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Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal

Twitter Offers Data-Backed Tips On How To Engage With Millennials - Search Engine Journal | Consumer Empowered Marketing | Scoop.it
Twitter recently released a report sharing some key insights into how millennials prefer to engage on Twitter. In addition, the report also provides data-b
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A Guide to Facebook's Advertising Targeting Options

A Guide to Facebook's Advertising Targeting Options | Consumer Empowered Marketing | Scoop.it
Here is a comprehensive guide Facebook's advertising targeting options. Use it to create more well-targeted ads.
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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations | Consumer Empowered Marketing | Scoop.it
We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes toward online reviews. In May-June, we sent a questionnaire to our […]
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Offices For All! Why Open-Office Layouts Are Bad For Employees, Bosses, And Productivity

Offices For All! Why Open-Office Layouts Are Bad For Employees, Bosses, And Productivity | Consumer Empowered Marketing | Scoop.it
In part one of our two-part series, Fast Company senior editor Jason Feifer makes a case for giving all workers a little alone time--behind an office...
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2014 Study impact of Social Media on News: more crowd-checking, less fact-checking

2014 Study impact of Social Media on News: more crowd-checking, less fact-checking | Consumer Empowered Marketing | Scoop.it
The Social Media Impact (#SMING14) survey conducted by ING among an international group of journalists and PR professionals shows that dialogue on social media is gaining importance. Journalists widely use social media posts despite having doubts about their reliability. At the same time PR professionals believe that news is becoming less reliable as journalists do less fact-checking.
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Gallup's Buzzy Social Media Report Appears 'Deeply Flawed'

Gallup's Buzzy Social Media Report Appears 'Deeply Flawed' | Consumer Empowered Marketing | Scoop.it
Gallup released a report yesterday called the State of the American Consumer that said 62 percent of U.S. consumers believe Facebook, Twitter, LinkedIn, Google+, etc. do not affect their purchase decisions. The polling company also found that 48 percent of millennial shoppers were uninfluenced by social media.
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New IRI Report Finds "Golden Opportunity" with Boomers and Seniors - IRI

New IRI Report Finds "Golden Opportunity" with Boomers and Seniors - IRI | Consumer Empowered Marketing | Scoop.it
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Half of all patients find health advice too complicated

Nearly half of all adults in England find the health advice given to them by doctors and health professionals too complicated, leaving them at a higher risk of serious health conditions, the Royal College of General Practitioners (RCGP) warns today

Richard Meyer's insight:

Research highlighted by the RCGP shows how 43% of UK adults fail to fully understand information that contains text, such as signs in hospital, leaflets and health guides, while one in three adults fails to understand numerical information presented to them

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STUDY: 75 Percent Of TV Viewers Multitask, And Facebook Is The Social Network Of Choice - AllFacebook

STUDY: 75 Percent Of TV Viewers Multitask, And Facebook Is The Social Network Of Choice - AllFacebook | Consumer Empowered Marketing | Scoop.it
It’s no secret that the television screen no longer commands undivided attention in most households, but Facebook wanted to dig a little deeper into the viewing habits of its users, commissioning a study of more than 500 people by global market research agency Millward Brown.
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Twitter Can Help Brands Increase ROI Of TV Campaigns By 50%: Study

Twitter Can Help Brands Increase ROI Of TV Campaigns By 50%: Study | Consumer Empowered Marketing | Scoop.it
Yes, the study was conducted, in part, by Twitter itself. But still.
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PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search | Consumer Empowered Marketing | Scoop.it
Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee the best conversion rate.
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