Consumer Empowere...
Follow
Find
5.6K views | +0 today
 
Scooped by Richard Meyer
onto Consumer Empowered Marketing
Scoop.it!

Does Your Strategy Match Your Competitive Envrionment?

Does Your Strategy Match Your Competitive Envrionment? | Consumer Empowered Marketing | Scoop.it
How predictable are competitive conditions in your industry? How much power does your company have to shape its underlying competitive environment? These questions are critical to strategists, since clearly the kinds of strategies that work in predictable industries are likely to be worlds apart from those geared to shaping highly volatile environments.

 

This should hardly surprise you. In our recent research, we've found that fully three-quarters of the executives we surveyed at 120 companies around the world in 10 major industry sectors were well aware of the need to match their strategies — and the process by which they create them — to the specific conditions of their competitive environment. And yet, our research also found far too many were employing strategies suited only for predictable and immutable industries.

more...
No comment yet.
Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
Curated by Richard Meyer
Your new post is loading...
Your new post is loading...
Scooped by Richard Meyer
Scoop.it!

Health Insurance Companies Seek Big Rate Increases for 2016 - NYTimes.com

Health Insurance Companies Seek Big Rate Increases for 2016 - NYTimes.com | Consumer Empowered Marketing | Scoop.it

  Health insurance companies around the country are seeking rate increases of 20 percent to 40 percent or more, saying their new customers under the Affordable Care Act turned out to be sicker than expected. Federal officials say they are determined to see that the requests are scaled back.

Blue Cross and Blue Shield plans — market leaders in many states — are seeking rate increases that average 23 percent

more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

New Survey Reveals Social Media Data Not Actionable According to Top Marketing Executives

NEW YORK, June 9, 2015 /PRNewswire-USNewswire/ -- Two nationwide surveys commissioned by the Marketing...
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online? | Consumer Empowered Marketing | Scoop.it
A brick-and-mortar store searches for a response to “showrooming.”
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

How Does Physician EHR Use Affect Doctor-Patient Relationship? | EHRintelligence.com

How Does Physician EHR Use Affect Doctor-Patient Relationship? | EHRintelligence.com | Consumer Empowered Marketing | Scoop.it
Physician EHR use in particular is affecting the overall patient-doctor relationship during a medical visit.
more...
Laurent FLOURET's curator insight, May 19, 5:13 PM

Greater UI and connected devices should hopefully reduce the painful "data input" time, allowing increase in Patient-Doctor relationship...

Scooped by Richard Meyer
Scoop.it!

Study Finds Brand Reputation More Important to Consumers than Price

Study Finds Brand Reputation More Important to Consumers than Price | Consumer Empowered Marketing | Scoop.it
The results are in: When price and brand reputation seem misaligned, consumers are turned off. But when reputation soars, pricing becomes secondary.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

The True Cost of Not Meeting Your Customers' Expectations [Infographic]

The True Cost of Not Meeting Your Customers' Expectations [Infographic] | Consumer Empowered Marketing | Scoop.it
Uncover how the customer experience directly influences your company's ability to earn and retain new business.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

The Ridiculous Jobs Of The Digital Economy, Illustrated As Children's Book Characters

The Ridiculous Jobs Of The Digital Economy, Illustrated As Children's Book Characters | Consumer Empowered Marketing | Scoop.it
The BusinessTown Tumblr takes the ridiculous jobs and workplace archetypes of Silicon Valley and makes them cute animals in the style of Richard...
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Social Media: Why We Share Things Online

Social Media: Why We Share Things Online | Consumer Empowered Marketing | Scoop.it
Think you’re just a “random social sharer”? Think again. It turns out our personal identity drives most of what we choose to share. Read on to find out more.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

The 'Age Of The Customer' Is Here. What Are You Doing About It?

The 'Age Of The Customer' Is Here. What Are You Doing About It? | Consumer Empowered Marketing | Scoop.it

Arguably since the dawn of business, companies have been operating in the age of the seller, where they control the product, marketing, and customer experience. However, the proliferation of digital, along with the plethora of channels and platforms that have come to the marketplace, are shifting control from businesses to customers. It is the customer who now controls access to information and the

more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Wall Street braced for profit declines - FT.com

Wall Street braced for profit declines - FT.com | Consumer Empowered Marketing | Scoop.it
Wall Street is bracing itself for the first year-on-year decline in profits in almost three years with S&P 500 companies forecast to report a 4.5 per cent drop in second-quarter earnings. The fall ends 10 consecutive quarters of growth and
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

9 Things You’ll Wish You’d Known When You Were Younger

9 Things You’ll Wish You’d Known When You Were Younger | Consumer Empowered Marketing | Scoop.it
There are always some things we wish we had known. Here are some important life lessons you'll wish you had known when you were younger. Life
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf | Consumer Empowered Marketing | Scoop.it
Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery

Forrester: Consumers Prefer Organic Search, Not Search Ads, For Discovery | Consumer Empowered Marketing | Scoop.it
Forrester, in its annual report on how consumers found websites during the past year, discovered that 54% of respondents found websites through natural sea
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

The 1% Rule Of Content Marketing

The 1% Rule Of Content Marketing | Consumer Empowered Marketing | Scoop.it
If your content marketing isn't working, ask yourself why and then make small improvements to make a big impact over time, says columnist Quinn Whissen.
more...
No comment yet.
Rescooped by Richard Meyer from Latest Social Media News
Scoop.it!

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Why Social Media Advertising Is Set To Explode In The Next 3 Years | Consumer Empowered Marketing | Scoop.it
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

Via Rami Kantari, Gerrit Bes
more...
CIM Academy's curator insight, May 18, 5:00 AM

This article outlines that social media advertising is set to increase.

Scooped by Richard Meyer
Scoop.it!

It's Prime Time, Do you Know Where Your Buyers Are?

It's Prime Time, Do you Know Where Your Buyers Are? | Consumer Empowered Marketing | Scoop.it
In today’s world of growing content options across devices and platforms, reaching the audiences that matter most is paramount for both TV networks and advertisers. In an increasingly ROI-driven world, marketers are charged with generating revenue growth as efficiently as possible.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Millennials leaving church in droves, study says - CNN.com

Millennials leaving church in droves, study says - CNN.com | Consumer Empowered Marketing | Scoop.it
A new study shows American Christianity declining to 70% of the population from 78% seven years ago, mainly because millennials are leaving the fold.
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

5 Factors of Video Viewability – Think with Google

5 Factors of Video Viewability – Think with Google | Consumer Empowered Marketing | Scoop.it
A new currency in video advertising is viewable impressions. Things like player size and position determine viewability. So, are your video ads being seen?
more...
No comment yet.
Scooped by Richard Meyer
Scoop.it!

Gen X and baby boomers present a huge opportunity for online retailers

Gen X and baby boomers present a huge opportunity for online retailers | Consumer Empowered Marketing | Scoop.it
A disproportionate share of middle-aged consumers are shopping online.
more...
No comment yet.