Consumer Empowered Marketing
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Does Your Strategy Match Your Competitive Envrionment?

Does Your Strategy Match Your Competitive Envrionment? | Consumer Empowered Marketing | Scoop.it
How predictable are competitive conditions in your industry? How much power does your company have to shape its underlying competitive environment? These questions are critical to strategists, since clearly the kinds of strategies that work in predictable industries are likely to be worlds apart from those geared to shaping highly volatile environments.

 

This should hardly surprise you. In our recent research, we've found that fully three-quarters of the executives we surveyed at 120 companies around the world in 10 major industry sectors were well aware of the need to match their strategies — and the process by which they create them — to the specific conditions of their competitive environment. And yet, our research also found far too many were employing strategies suited only for predictable and immutable industries.

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Consumer Empowered Marketing
Marketing in a world where consumers have more power than marketers
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Marketing Moves 2016: Q1 – Q2 | Thought Leadership | Russell Reynolds Associates

Marketing Moves 2016: Q1 – Q2 | Thought Leadership | Russell Reynolds Associates | Consumer Empowered Marketing | Scoop.it
Articles like Marketing Moves 2016: Q1 – Q2 from Russell Reynolds Associates can provide you with insights and expertise to help navigate difficult organizational challenges. Read more.
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Cracking the Consumer Code: How Product Content Drives Conversions [Infographic] | Daily Infographic

Cracking the Consumer Code: How Product Content Drives Conversions [Infographic] | Daily Infographic | Consumer Empowered Marketing | Scoop.it
Today's graphic explains the importance of quality content and consumer habits.
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Can we please put social media marketing to bed? - New Media and Marketing

Can we please put social media marketing to bed? - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
The “golden age” of social media marketing is dead, finished, barely alive.  Even though users spend a lot of time on social media, estimated at 28%, they are using the channels as news aggregators and to keep in touch with friends not to be “marketed to”. Why would any brand budget dollars for social media …
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Simply Measured offers “first social measurement API” for marketers

Simply Measured offers “first social measurement API” for marketers | Consumer Empowered Marketing | Scoop.it
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries.
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Marketers Lack the Skills to Improve Digital Customer Experiences, Survey Finds

Marketers Lack the Skills to Improve Digital Customer Experiences, Survey Finds | Consumer Empowered Marketing | Scoop.it
Data analytics and personalization can help executives better reach their customers, but many lack the skills to take advantage.
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New Research Shows How Women Interact with Brands Online [Infographic]

New Research Shows How Women Interact with Brands Online [Infographic] | Consumer Empowered Marketing | Scoop.it
Product review and discovery platform Influenster recently conducted a study of more than 11,000 female internet users aged 18 and up to get a better understanding of how they interact with brands online.
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Facebook Is the New Office Break Room, According to Pew Study

Facebook Is the New Office Break Room, According to Pew Study | Consumer Empowered Marketing | Scoop.it
A new Pew Research Center survey about the use of social networks during the workday confirms that people sign on to Facebook and Twitter to take mental breaks from work.
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New Study Looks at What Motivates Facebook Users to Share Content [Infographic]

New Study Looks at What Motivates Facebook Users to Share Content [Infographic] | Consumer Empowered Marketing | Scoop.it
What motivates people to share content on Facebook? A new infographic by Fractl aims to provide some new insight into the motivations behind  shares on The Social Network.
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The “ad tech tax” - how the programmatic middlemen are raking it in - AdNews

The “ad tech tax” - how the programmatic middlemen are raking it in - AdNews | Consumer Empowered Marketing | Scoop.it
With the burst of programmatic into adland comes increasing conflicts of interest and substantial ad tech fees. Can the industry really maintain fair and competitive pricing?
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TV ads are still effective in creating demand, research shows

TV ads are still effective in creating demand, research shows | Consumer Empowered Marketing | Scoop.it
New research shows consumer packaged goods companies lost sales when they cut their TV ad spend.
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Bloomberg Plea: Ad-Blockers Disrupt the Experience

Bloomberg Plea: Ad-Blockers Disrupt the Experience | Consumer Empowered Marketing | Scoop.it
Bloomberg.com has joined the bandwagon of news websites that are asking ad-blocking readers to consider whitelisting them.
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Why Are CMOs Dropping Like Flies?

Why Are CMOs Dropping Like Flies? | Consumer Empowered Marketing | Scoop.it
CMO turnover is higher than ever as the demand intensifies to prove ROI on every marketing dollar spent, Adam Kleinberg writes.
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Consumers and brands in social media - New Media and Marketing

Consumers and brands in social media - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
Research has clearly shown that the era of “social media marketing” is over yet Sprout Social would like you to believe that you need their product to annoy people on sites like facebook.   Amazingly stupid.  As more research shows the waning influence of social media marketers are still going to apply big chunks of their …
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Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics

Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics | Consumer Empowered Marketing | Scoop.it
In order to reach people personally, it’s critical for marketers to look at behaviors and interests by generation. How do different generations engage with mobile advertisements, and what are the greatest motivators for engagement?
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What exactly influences consumers today? - New Media and Marketing

What exactly influences consumers today? - New Media and Marketing | Consumer Empowered Marketing | Scoop.it
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and compare prices. Once in the stores, they search for deals with mobile devices and drive hard bargains. And after the purchase, they become reviewers themselves …
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Try to Block Out What Your Boss Will Think

Try to Block Out What Your Boss Will Think | Consumer Empowered Marketing | Scoop.it
Here are 10 ways clients can give productive creative feedback to their agency partners, writes Tom Denari.
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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods

Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a survey of more than 2,000 US adults, the study shows that online reviews and word-of-mout
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New Paradigms Emerging in Digital Advertising

New Paradigms Emerging in Digital Advertising | Consumer Empowered Marketing | Scoop.it
Although digital marketing has only been around for two decades it's always
shifting. The shifts represent societal tastes and the evolving role of
technology in everyday life. As digital marketing moves toward a more
tailored approach, new advertising trends are beginning to emerge.

Customizing vs. Mass Marketing

Twenty years from now, the next generation of marketers will shake their
heads and say, "We can't believe we did mass marketing." Today, the
internet offers a unique window into the personal world of every consumer.
This in turn makes digital advertising the ideal platform for
customization. Advances in audience data and RTB technology now enable
brands to reach in-market consumers where ever they are. With these
advancements brands now can customize their content strategy to align with
the needs of each customer segment.

Clicks vs. Conversations

Not that long ago click-through banner ads were the wonder tool of digital
marketing. Today, people don't want advertisements -- they want great
stories. The world's top brands win over customers through stories and
content marketing. Whether it's a trending news topic or testimonial --
being relatable is key to long-term success.
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The Motivations for Sharing on Facebook

The Motivations for Sharing on Facebook | Consumer Empowered Marketing | Scoop.it
We surveyed 2,000 Facebook users and found out why they share content on Facebook.
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Major Exodus from Social Media; Digital Pandemic in Sight for Facebook and Others

Major Exodus from Social Media; Digital Pandemic in Sight for Facebook and Others | Consumer Empowered Marketing | Scoop.it
If you haven't been paying attention, the North American public are getting bored with social media. Even if 28% of our time online is spent on social media, there are some serious signs that digital
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The Ad Contrarian: The Blind Leading The Stupid

The Ad Contrarian: The Blind Leading The Stupid | Consumer Empowered Marketing | Scoop.it
Named one of the worlds most influential advertising and marketing blogs by Business Insider
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Take These to Your CEO: Marketing Metrics That Matter

Take These to Your CEO: Marketing Metrics That Matter | Consumer Empowered Marketing | Scoop.it
How to develop the right metrics for account-based marketing programs, writes Tom O'Regan.
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